Business Strategy Framework

By | January 2, 2024

Business Strategy Framework – As a business strategist, consultant, manager, executive or leader, you are always looking for ways to improve your organization’s performance. One way to achieve this is to create and implement an effective business strategy.

Strategy as a field of study is relatively new in business studies. Although an old military concept and occasionally mentioned in politics and foreign diplomacy, until recently the strategy was less natural to the business world. Management guru Michael Porter’s seminal article How Competitive Forces Shape Strategy (1979) changed this forever.

Business Strategy Framework

Business Strategy Framework

Many strategic foundations have emerged in business since Porter’s Five Forces model. Some stayed and some went astray. Here we discuss things that are living and making a big difference for businesses.

The Business Strategy Framework

These time-honored trading techniques will add to your toolbox and give you powerful insight to create and execute better trading strategies. Choose the strategy framework that best suits your business needs.

Multibusiness firms manage multiple business portfolios, sometimes 50 to 100 products and services. The breadth of these operations makes it very difficult to decide what to invest in and what to discard given limited resources. The GE-McKinsey Nine-box Matrix was developed to help companies make these decisions easier.

Background: In the 1970s, GE managed a complex business portfolio of unrelated products and services. Until then, they depended on future cash flow projections, market growth, etc. to make investment decisions. Dissatisfied with the return on investment, GE consulted McKinsey and the Nine-Box Strategy Framework was born.

Opportunities in the 9-box matrix are classified as high, medium, and low along two axes of industry attractiveness and competitiveness.

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Competitive strength is an internal variable that is assessed by evaluating market share, profitability, and product brand perception. Industry attractiveness is an exogenous variable that is assessed by assessing the industry’s growth rate, number of competitors, barriers to entry, and industry profitability.

In the early 2000s, every tech company boasted its own mp3 player. While Apple became synonymous with the iPod, Microsoft launched its own mp3 player called the Zune in 2006.

It was then that Microsoft decided not to invest any more in the Zune and shut it down in 2008, two years after its launch. It was a wise and timely decision, as the Zune was a newcomer and not yet a strong player in the market, and the mp3 player market would soon become obsolete.

Business Strategy Framework

The BCG strategy matrix classifies products based on their growth potential. This is a passive approach that defines what to expect from the product.

Strategic Enablement Framework

Origins: This is the first portfolio management system designed to prioritize investments for multi-business corporations. Created in 1968 by BCG founder Bruce Henderson, it was used by more than half of the Fortune 500 companies in its prime.

In the growth share matrix, products are classified based on the product’s “market share” and overall “market growth.” Along these two axes, product lines are assigned to one of 4 quadrants – the star, the cow, the question mark, and the dog. A star product has a high market share and its market is growing at a high rate.

Market growth in indicators is always relative and is considered from the point of view of economic growth. If the economy is growing at 6 percent and the market is growing at 4 percent, we can conclude that the market is growing at a lower rate.

Microsoft already dominated the software market in the 80s and 90s. These were the times when the software industry was growing at a record pace. A computer bought in January with new software will be obsolete before July.

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In 1985, Microsoft launched the first Windows as a virtual simulation. Easy to use and eye-catching. Windows increased Microsoft’s market share to 90%, and it has maintained that position to this day.

While MS-DOS dominated the market, Microsoft waited for its decline and released a virtual simulation of MS-DOS in the form of “Windows only”, which gave Microsoft its star product. However, sometimes their developers tend to release new versions without understanding user comfort with the existing environment (a classic case of fear of losing the star product market).

Porter’s five forces shape every industry and market. They are an analytical tool for evaluating any market and determining its competition, and therefore its profitability and attractiveness. It can be used as a subset of other strategy frameworks to analyze the market you are planning to enter or already exist.

Business Strategy Framework

Source: Harvard Business School Professor Michael E. Porter developed the five forces model in 1979. He argued that industrial structure is the triumph of individual strong behavior in determining organizational success. The model has been widely used to analyze external forces in firms such as government policies, culture, competition, etc.

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The model identifies five factors that affect profitability in the market. These are competitive rivalry, bargaining power of buyers, bargaining power of suppliers, threat of new entrants and threat of substitutes.

A business strategist should ask what power each of these drivers has in the market. For example, if there are suppliers, how many suppliers there are, how difficult it is to negotiate with them, whether you can change suppliers, etc.

Takeaway: Sometimes it’s better to have an average product in the perfect market than a perfect product in the wrong market.

He created Amazon and monopolized e-commerce, even though he was not born from the sector or with a silver spoon. He worked at a hedge fund for several years before founding Amazon.

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After an in-depth analysis of the e-commerce market in the 1990s, he found an unexplored niche in the books and immediately began to enter. He started Amazon as an online book sub-market that has grown into all industries and sectors today.

A core competency helps companies find deep expertise and unique value propositions. It is verified through team learning of the company and finds the best way to improve core competence through better coordination between different production units and multiple technologies.

Background: Many organizations and scholars have contributed to the development of this framework. The first was CK Prahlad, a professor of corporate strategy at the University of Michigan, and Gary Hamel, a lecturer at the London Business School. He is Bain & Co. was further improved by and used in many fields, including electronics, automotive, and others.

Business Strategy Framework

According to Bain & Company, the litmus test of a core competency should be that it is difficult for competitors to copy or acquire. To achieve this, isolate core capabilities, benchmark them against others, understand what customers want, create a roadmap to identify and retain them, and finally outsource/outsource non-core capabilities.

Do You Have A Business Strategy Framework?

Being competitive is all about recognizing your strengths. In order to overtake the existing players in the market, Southwest Airlines has started operations in this area. Results? They became an A-class customer service provider and reduced ship turnaround times.

To develop the right strategy based on their core competencies, Southwest Airlines first surveyed passengers, shareholders, and employees about what results they expected from any improvement campaign at Southwest. For example, cost minimization and on-time departure were among ideal outcomes for passengers.

These responses were then scored and analyzed by the contestants. And based on that, Southwest Airlines business analysts defined target performance levels for the selected outcomes, which were the interactions of the three stakeholders. Objectives are defined based on the organization’s key strengths and what competitors lack.

It is used by businesses to view their work at a higher level. Overtime has become a widely used strategic tool in management.

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ORIGIN: Harvard University professors Robert Kaplan and David Norton developed the balanced scorecard model in 1992 to measure organizational performance. Initially, it was used only as a measure of short-term financial results.

Different indicators can be used depending on the type of business. For example, a restaurant will have different success factors than a car company. KPIs for these factors are usually compared to predetermined goals.

Zoom is in direct competition with Skype and is trying to replace Skype as a video conferencing application and gain market share. Did you know its growth plateaued before the pandemic? However, since 2020, the company has been significantly increasing its user base.

Business Strategy Framework

If we understand how Zoom currently works, its balanced scorecard might look like this:

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Based on the situation, we can conclude that it is doing well financially (78% annual revenue growth and self-financing) and its customer base is also growing at a high rate. However, since he wants to find an audience across all age groups, he needs to strategize around it. In terms of innovation, it works well with enterprise and premium models, although security remains an issue.

Although the need for skilled business strategists is increasing (according to LinkedIn Survey 2021, the hiring of strategic consultants and business coaches increased by 45% and 51% from 2019, respectively), most leaders are skeptical about their success rate.

Professionals with knowledge of the right tools must make an informed assessment of business location, pricing, and product-market fit. Can conduct research within the framework of the strategy