Business Strategy Hierarchy

By | June 19, 2023

Business Strategy Hierarchy – April 29, 2020 April 14, 2020 Lars de Bruin 12 Comments Business Strategy, Corporate Strategy, Functional Strategy, Strategy Hierarchy, Strategy Levels, Strategic Management, Strategy, Strategy, Pyramid

Strategy forms the basis of all decisions that must be made in an organization. If the strategy is chosen and developed incorrectly by top management, it can have a significant impact on the performance of employees in almost every department in the organization. “What’s the idea?!” In our previous article, we tried to define and explain what the business strategy means and what is not considered part of the strategy. In this article, we will analyze strategies in three different types or “Strategy Levels”. These three levels are Corporate Level Strategy, Business Level Strategy and Functional Level Strategy. These three levels of strategy can be called the “Strategy Pyramid” (Figure 1). Marketing strategies are different from Marketing and Marketing. Although the company-level strategy is at the top of the pyramid, we start this article by first explaining the Business-level strategy.

Business Strategy Hierarchy

Business Strategy Hierarchy

The concept of the business level is what most people know about and is about “How do we compete?”, “How do we make a profit (sustainable) relationship better than the competitors?”. To answer these questions, it is important first to have a good understanding of the business and its external environment. At this stage we can use internal analysis methods such as Scientific Analysis and VRIO model and external analysis methods such as Porter’s Five Forces and PESTEL analysis. Once a quality analysis is done, top management can move on to strategy development using methods such as cost discipline, Blue Ocean Strategy, and Porter’s Generic Strategies. Finally, business-level strategy aims to gain a competitive advantage by being a unique and challenging competitor in the competitive landscape and offering value true for customers.

Business Strategy Chapter 38 Hl Only.

Functional level strategy “How do we support business-level strategy in functions such as marketing, HR, manufacturing, and R&D?” related to the question. These ideas are mostly aimed at improving the company’s performance in the departments. In this department, employees often refer to “Business Strategy,” “Human Resource Strategy,” or “R&D Strategy.” The goal is to complement these ideas with business ideas as much as possible. If the business strategy is focused on offering products to, for example, students and young people, the company should target these people as clearly as possible. through marketing by choosing the right (social) media. Technically, these decisions work very well and therefore are not part of the strategy. Therefore, it is better to call them ideas rather than ideas.

In a business-level strategy, management should consider not only how to gain a competitive advantage in every area of ​​a company’s business, but also the business they have to do first. It’s about choosing the best part of the business and deciding how to integrate it into a whole organization: information. Generally, major investments and investment decisions are made by senior managers at this level. Mergers and acquisitions (M&A) are also an important part of business strategy. This level strategy is only appropriate when the company operates in two or more business areas from different business areas with different business strategies that need to be aligned. to create a shared business-level strategy. Therefore, business strategies are often found in multinational enterprises (MNEs) or conglomerates, rather than small and medium enterprises (SMEs).

Let’s use Samsung as an example. Samsung is an organization that has many business units (SBUs) with different products. Samsung sells smartphones, cameras, televisions, microwave ovens, refrigerators, washing machines, even medicine and insurance. Every product or business needs good marketing to compete successfully in its business. However, among partners, Samsung must answer important questions such as: “Are we in the camera business first?” or “Maybe it’s better to invest more in the smartphone business or should we focus on the TV screen business instead?”. BCG Matrixor and GE McKinsey Matrixare both data analysis tools and can be used as tools to determine this.

The most common level of strategy is Business Marketing and consists of business strategies with the goal of getting good results in a specific business. If the company has several SBUs, there must be a business unit that unites all the SBUs through the business setup. Here, top management must decide where to allocate resources and where to invest and which to hold. Finally, Career Objectives are available in areas such as Marketing, HR and Manufacturing. Ideally, we should refer to tactics rather than strategy because of the work of decisions in these departments. As humans, our needs change as we grow. Abraham Maslow labeled and organized these needs in his 1943 work, A Theory of Human Motivation. He arranged them in the form of a pyramid with the most basic needs at the bottom. It is recognized that the human brain is a heterogeneous organism that can change according to past and present needs. For example, if they are hungry, they don’t need to worry about dignity, because physical needs are more important than respect. However, after one wants good food, they are ready to climb the pyramid.

Strategic Planning Example

Just as people’s needs change, so do their needs as the business grows, matures and becomes more complex. Therefore, I would like to give some perspective on the hierarchy of business needs. As seen in this example, I have placed all the required business controls with the most important at the bottom of the pyramid.

At the most basic level, if the business does not do these things, they cannot open because their electronic equipment will be closed and they will be forced out of their place. At a minimum, the company must pay for its services, collect money from customers, issue invoices, and pay the obligations of registered sellers. I went ahead and added bank reconciliation to this group because I don’t think any company should know how much money they have in their bank or they won’t be able to pay. prices or see what they have collected from customers. There are obvious characteristics of financial businesses that have more income than expenses, they do not think about reconciliation, but this is unusual and does not take time to learn in the pursuit no.

It is not possible to provide information about the license or other compliance without the necessary information for tax collection. That’s the only reason I count business before I qualify. I think it is clear why this is necessary and necessary.

Business Strategy Hierarchy

If a business has broken simple accounting and compliance, it is time to switch to the information that makes them great. They write what they do and what they do. Doing so ensures continuity when there are staff changes and they know the best way to do certain tasks or activities, so benefits are obtained. This step is important if the business has reached a size where their creditors, investors or other stakeholders require an annual review. In this case, the auditors will rely on some of the internal procedures to ensure accuracy.

Rules Of Product Design According To Maslow’s Hierarchy Of Needs

Having a business plan (often forced upon you by a business owner or small business consultant) is the next stop in the hierarchy, along with creating a budget. The next stage of business is not as simple as accounting, compliance, and policy making is to file your plan easily to request business, provide services/products, and funding for your organization. This plan usually includes budgeting. Businesses at this stage have capital and “Is the business doing well?” to answer the question, the monthly profit is compared to the budget and the profit of the previous year.

Enterprise Resource Planning is the process of managing all important processes in your business in a seamless system. This is usually software that allows automation because everything is stored in a database. For example, you can enter the goods received into the inventory, while the system simultaneously enters the transaction into the accounting module to match the vendor’s invoice for account payable employee. Another example is when you send a product to a customer, it is included in the invoice for the printed version.

In recent times, it is common for companies to use web solutions that are specific to one’s needs, but to create a complete ERP system. For example, a company may choose to use SalesForce for CRM, Smartsheets for project management, Zoho Inventory management, NetSuite for accounting, and other solutions that I will not mention. When niche offers occur