Business Strategy Jobs Nyc – You may think you have to make big compromises when choosing a job. For example, school may have made you think you have to choose between STEM and humanities. And pop culture may have tricked you into believing that you have to choose between creative work and one that pays the rent. But a career in marketing can cover all your bases. Marketing is one of the most diverse career paths you can take. No matter what kind of experience, skills, or strengths you bring to the table, there’s likely a marketing opportunity out there that’s right for you.
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“Today, many disciplines fall under general marketing, and the diversity is only increasing,” said Itai Elizur, growth marketer and chief operating officer of advertising agency InboundJunction. Some focus on the technical aspect, such as online SEO, conversion rates and paid advertising management. Others are very creative in nature, such as writing, community management and video ideas, he said. “But I think the best marketers are the ones who know how to balance science and art. And there’s probably no discipline that doesn’t require a bit of both.”
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Not only does the market offer many different opportunities, but if you are ready to work and take on leadership positions, there are also many high-paying opportunities. Let’s take a look at eight top marketing roles that can help you build a successful career (and sales!).
We used salary and compensation scale data to assess the earning potential of various marketing roles. Each role included in this list has an average salary above the median household income in the United States (which is $70,784 in 2021, previous year and data available).
Corporate Communications Managers are responsible for crafting the corporate message and overseeing the delivery of that message through four press releases, speaking engagements and presentations, internal communications, press releases , etc. They often oversee a team that drafts, develops and executes the communications strategy they have created (for example, they may manage public relations or communications).
Typically, corporate communications directors have a bachelor’s degree (although many have MBAs or higher business degrees) and extensive experience in public relations, media, and/or communications.
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In order to develop an effective marketing strategy, marketers need a clear understanding of their market and their customers. Marketing research managers often oversee a marketing research team in its efforts to analyze a company’s business, competitors, and customers.
Marketing research managers often work with many different teams and departments within the organization and continue to share reports, make recommendations and develop strategies to optimize marketing efforts and ensure that the strategy global marketing is moving in the right direction. Marketing research is a broad and detailed field, and most managers have a bachelor’s degree (or higher) in marketing or a related field with power in marketing research and analysis.
One of the basic rules of marketing is to “get people where they are” – and for most people, “where they are” is in their inbox. Email Marketing Managers are responsible for developing and implementing an email marketing strategy to connect with customers, increase brand awareness, and drive traffic, engagement, and/or Sales. They often manage a creative team (which may include copywriters, designers, and web developers) to manage email and an analytics team to continue using email marketing for greater benefits.
Email marketing professionals typically have email marketing experience (seven to 10 years) with additional experience in design, marketing analytics, and/or content development.
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Digital marketing managers are responsible for directing a company’s digital marketing strategy, increasing a brand’s visibility online, and driving leads, conversions, and revenue from their digital media. Typically, a digital marketing manager creates a digital marketing plan – which can include digital advertising, social media marketing, email marketing, search engine optimization (SEO), etc. – then supervises it with a group of market managers to implement this strategy. The Digital Marketing Manager also performs campaign analysis and adjusts strategy as needed to achieve the best results for the brand.
Typically, digital marketers have extensive experience (10+ years) in multiple digital marketing systems, and since digital marketing is constantly evolving, try to stay current with the latest trends, tools, and best practices. .
As the name suggests, content marketing directors are responsible for all content: content planning, content development, content planning and marketing, and creative management. Depending on the company and the content, they may see a variety of advertising mediums, including written content (like blog posts and e-books), videos, and social media. Most sales managers have a bachelor’s degree or higher and start out as some sort of creative in what they do (for example, a marketing manager for a company with an information strategy plan who may have started as a writer or editor ). As they gain experience in managing direct reports, teams, and initiatives, they rise through the ranks to director level.
When a company launches a new product, they not only want their customers to love it, but to fully understand how it works, what it offers and what benefits they can get from it. Product marketing managers are responsible for researching, planning, messaging and promoting new products as well as continuing marketing efforts. They are responsible for developing and implementing marketing strategies to generate interest and communicate the functions, features and benefits of a new product to customers in a way that is simple and easy to understand (and help customers to do the same).
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Typically, product marketing managers work for technology or software companies (which often have more complex product features) and usually have a bachelor’s degree in marketing or a specialized field.
This is a broad responsibility that includes any marketing process or effort that may fall under “demand generation” for an organization’s product or service, whether such efforts are B2C (targeting individuals) or B2B. (targeting other companies). Their responsibilities can include everything from recruiting new prospects through a press release, to creating awareness of a new product through competitive marketing strategies, to developing loyalty programs to convert old customers. in recurring business.
Typically, demand generation managers have experience in multiple marketing functions and are comfortable wearing different hats and moving between platforms and strategies. . While a bachelor’s degree helps get your foot in the door, if you can show you can get results, it’s not necessary.
A company’s “brand” is how it is recognized in the marketplace. Marketing managers are often the “gatekeepers” of any organization. They oversee brand strategy, ensuring that the products, marketing campaigns, events, and any other plans they manage align with how the company wants to be seen and found by its target audience.
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Although most of the responsibility is creativity, marketers also analyze the success of different strategies and look for ways to optimize future efforts. Research skills are therefore also necessary. Typically, marketing managers have a bachelor’s degree in marketing and three to five years of experience in a small marketing role.
Obviously, there are many high paying opportunities out there. The key to landing (and keeping) one of these expensive roles is to keep students focused and engaged in learning and developing skills, no matter how long you’ve been in the marketing game.
“Always read and be sure to educate yourself on what’s going on outside of your immediate social circles and circles of influence,” Elizur said. “It’s very easy in marketing to be a one-trick pony, forgetting that everything changes fast and big.” But if you can learn and adapt, you’ll have a long and successful marketing career ahead of you.
Deanna deBara is a freelance writer living in Portland, OR. When she’s not busy building her business or playing her piano, she enjoys spending time hiking in the Pacific Northwest, traveling with her late husband, or loving her dog Bennett. . You can follow her on Twitter (she’s a newbie!) at @Deanna_deBara. The jobs page is a primary resource for finding library, archives, and other information-related positions in most of New York City.
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