Business Strategy Keywords – Long Tail Keywords: What They Are And How To Use Them For SEO Kelly Lyons 2022 Jul 6 6 min
Although they are less frequently searched for by users, long-tail keywords make up a large portion of all searches combined.
Business Strategy Keywords
The term “long tail” was originally used to describe the phenomenon that niche products on sites like Amazon tend to outsell popular bestsellers.
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As you can see from the chart above, each individual long-tail keyword has a relatively low search volume (especially compared to the head terms).
See how these terms are short and not very specific? These are characteristics that keywords that are not long-lived tend to have.
Popular title terms tend to be very competitive. This means that it can take years for a keyword to rank on SEO (if you can rank at all).
The same can be done by looking at the Keyword Difficulty widget for each keyword.
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Because long tail keywords tend to be very specific, someone who uses that keyword on Google is likely to be close to making a purchase.
Someone searching for that term is pretty close to making a purchase decision. Although they are still looking for the best software.
This candidate will likely do some preliminary SEO research in general. It can take them months to find software that will help them execute their SEO strategy.
If you use Google Ads, long tail keywords can also help you earn more ad dollars.
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The biggest downside to focusing on long-tail keywords is that you have to rank for several of them as much as the traffic you get from a single keyword.
When you start typing into Google’s search box, you’ll see a drop-down list of related terms that people are searching for:
For example, let’s say you’re looking for long-term keywords related to content marketing. For example, you can type “best content marketing p” into the search field and get this list of suggestions:
Google provides a list of eight keywords at the bottom of the first page of search results:
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This way, you can get your website in front of people using keywords that describe what you have to offer uniquely.
The topic research tool helps you find topics that are closely related to the keyword you entered:
Message boards and forums like Reddit can help you find problems that people are having. You can help solve these problems with your content.
There are many places to gather information from online forums, message boards or social media. Here are some other helpful guides:
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Google Keyword Planner is for PPC campaigns. However, it is still a useful source of keyword ideas.
Once you’ve chosen your keywords, you need to use them correctly on your page. This on-page SEO guide shows you what you need to know about proper keyword usage.
But to get you started quickly, here are some on-page SEO tips specifically for long-tail keywords:
Long-tail keywords (like “best SEO tool for SaaS beginners”) are sometimes long and cumbersome. So it’s not always easy to use them naturally in a sentence.
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If you can, include your keywords in your page title, headings, and subheadings. Also use it in the first paragraph – preferably in the first sentence.
Adding a keyword to your page is not enough. In order for your page to rank high in Google, your content must match the search intent of the keyword.
Keyword research remains the foundation of any successful SEO campaign. And long-tail keywords are ideal for new sites (or sites that don’t have much authority yet).
If you’re struggling to rank for your target terms, it could be because the keywords were too competitive. And it might be time to focus on long-tail keywords. Have you ever tried to clear all your open browser tabs on your smartphone and got kicked out of several things you’ve been looking up for the past few weeks? We turn to Google for a lot of things, from health problems to colonoscopy to homes for sale. This of course gives companies many opportunities to reach their target audience.
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But just as diverse as the search history is the purpose of the keywords that potential customers search for online. Commercial keywords are the most valuable for your business, but they are not for everyone. This article looks at what commercial keywords are and how to use them to get the most out of your marketing budget.
Commercial keywords are those that users enter into search engines looking to buy or learning to buy. In other words, these are essentially invitations to potential customers to entice them with your products. They will tell you loud and clear that they have money in their hands (or burning holes in their pockets) and they want what you are selling.
Business and commercial keywords often overlap, and if you think of keywords as lead signals, they are the most promising.
Keywords come in all shapes and sizes. While they all have one thing in common – that users type them into search engines – they differ greatly in terms of what the user is trying to achieve with the search. This is what we mean by keyword targeting. For example, someone searching for “do I need a lawyer?” has a different goal than someone searching for “workers’ compensation attorney in San Diego.”
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So how you decide to reach your target audience with any given keyword must match the purpose of that keyword. In the first case, you can target this keyword using an organic blog post or checklist. With the content marketing channel, you reach the customer in time, give a good impression and create trust. Maybe they’ll come back later when they need you.
The latter is more likely to appeal to this person, and this is a great use for PPC because you can be sure your targeted ad is at the top of the search results and you’re willing to pay to make sure it’s in the lead.
So if you’re looking for success with destination marketing, what types of keywords can be considered to have high commercial intent?
First, there are two main categories of keywords that have strong commercial intent: “buy now” keywords and “product” keywords. Let’s see what this means and how they differ.
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These are words and phrases that a person uses when they know a solution or brand and want to know more about their options. Keyword modifiers for this type of search are:
These are technically event related keywords, but as I mentioned earlier, event and commercial can overlap. This keyword category indicates that the potential customer is, as the name suggests, ready to buy or do something right now. They have decided to buy and are looking for an attractive offer that meets their expectations.
“Buy” and “order” are the strongest because they are purely the intention of the potential buyer to part with cash in exchange for what you are selling. Others are also strong buying signals, but they also show that the prospect wants or expects you to stand out from your competition in the form of incentives.
These keywords can be used for keyword pricing in Google Ads, but other ways to benefit from these queries are through Local SEO and Google Local Services Ads. For example, the search ads “landscape design boston”:
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However, in smaller cities, you may only see Google Business Profiles and local listings, which shows that your priority is to optimize your Google Business Profile and local listings.
The other highest value commercial keywords are “product” keywords. While these keywords tend to result in high conversions, potential customers may be a little more hesitant to buy right away than those using “buy now” keywords.
Some of these keywords are more valuable than others depending on the nature of your business. For example, product-specific keywords and brand keywords are very competitive but perform very well. Although comparison and viewing keywords may not seem as powerful as some others, these keywords can still drive a lot of results because the purchase intent is still there – you may have to work harder to get the result.
When creating a product keyword list, it’s important to note the difference between leads and product searches. For example, in the lawyer example below, a potential client does not want to hire a lawyer right away. This means that even if a prospect is considered hot, they will likely still need to call the company to discuss their situation.
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For these reasons, the word “best” may be considered the strongest product keyword for a service firm such as a workers’ compensation attorney (including “free consultation”). Product searches, on the other hand, can only be done online and focus on a specific product, so product keywords like “affordable” and “cheapest” are likely to be most effective (and highly competitive).
Some companies spend thousands of dollars to increase their visibility. Everything is fine and the traffic is always busy