Marketing Strategy Canvas – After 5 months, I haven’t found a single Product Strategy Canvas to create. So here is something new.
Before we go in, the process is simple. And it’s for everyone in the group. However, contrary to popular belief, it is not:
Marketing Strategy Canvas
After 5 months, I haven’t found a single Product Strategy Canvas to create. So I made a new one.
The Digital Marketing Canvas
It is based primarily on the work of Michael Porter and Martin Roger, in particular, Understanding Michael Porter and Playing for Success.
A free PDF version is available here: PM Images. My premium subscribers can also download PPTX (Google Slides).
You can fill out this screen in any way you like. Strategy is a mutually reinforcing choice.
The market is defined by the problems people have. For example, the IKEA market: people who want to find high-quality home furniture at low prices.
Business Model And It’s 9 Sections Template
Why do we want to be competitive in this market, and not in others? Have we analyzed Porter’s 5 forces? Do we know TAM, SAM, SOM, Average Annual Growth Rate, ARPU, Average CAC, and Average Churn Rate?
How do we want to grow? Is it PLG, or maximum growth rate? Are we responsible for social media, SEO? Do we need partners?
Tradeoffs create interest, increase value and make it difficult to copy the strategy without giving up their existing businesses.
Don’t seek perfection. Strategy is the decisions that will increase your chances of future success. And the future is unknown.
Digital Marketing Canvas
If you’re stuck and your strategy isn’t working, learn from it. Go back, repeat, and try again.
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Product Go To Market Canvas — Ant Murphy
From idea to product, one lesson at a time. is a collection of products and ideas about UX, UI, and Product. To submit your story: https://tinyurl.com/sub To find UX jobs: https://tinyurl.com/uxjobboard
Join 14K+ Subscribers: huryn.substack.com | Practical tips & advice to improve your PM career | Author, Product Coach MARKETING CANVAS is a collaborative process to identify, evaluate and strengthen your marketing strategy based on your environment (where you play), your goals (what you want to achieve) and your actions (what you do). The system consists of cards, a canvas where you can draw great conversations, templates and online resources.
60 cards designed to guide you on your way. At this point, you have three sets of cards.
A quick review guide (one pager) that allows you to start testing your marketing strategy (target group, one product line). When you’re interested, you can dive deeper into one or more lines using the downloadable grid.
Social Media Strategy Canvas
In conjunction with the Marketing Canvas cards, you can use this detailed panel to help you determine whether your customer growth is a brake or an accelerator.
In conjunction with the Canvas Marketing cards, you can use this detailed chart to help you determine whether your brand’s growth is a brake or an accelerator.
In conjunction with the Marketing Canvas cards, you can use this detailed panel to help you understand whether the growth of your value proposition is a brake or an accelerator.
In conjunction with the Marketing Canvas cards, you can use this detailed panel to help you determine whether your Journey growth is a brake or an accelerator.
Using The Business Model Canvas Template In Draw.io
In conjunction with the Canvas Marketing cards, you can use this detailed panel to help you determine whether your conversational growth is a brake or an accelerator.
In conjunction with the Marketing Canvas cards, you can use this detailed panel to help you determine whether your growth metrics are brakes or accelerators.
CANVAS MARKETING METHOD is designed for startups, SoHo (Small Office, Home Office), schools or large companies. He works for groups (friends, colleagues, investors, …) or alone.
MARKETING CANVAS METHOD can be used in meetings leading to large and open discussions with a shared language or as a personal provider of structured strategy and analysis of your marketing strategy.
Sustainable Business Model Canvas
THE CANVAS METHOD OF MARKETING is a complement to the Canvas Business Model. If you have not defined your strategy, you must first have a solid Business Model and then you can define your Marketing Strategy. MARKETING CANVAS POSTER consists of 3 areas: Context (Market, Competition and Events), Your Goal (Financial) and 6 Marketing Dimensions (Customer, Brand, Value Proposition, Journey, Conversation & Metrics ).
The elements defined in your BMC are key customer segments (= CUSTOMER), Value Objectives (= VALUE PROPOSITION), Relationships with Customers and Customers (divided into BRAND, JOURNEY and CONVERSATIONS ) are a great start to your Marketing Class.
CANVAS MARKETING METHOD is designed for one brand and one product line serving one market. If you work in different markets with different brands, you can still use this tool but you have to use the strategy below for each market and brand, one at a time. DMC is a tool for design thinking.
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Business Model Canvas Templates
Insurance companies are an unpopular sector. Also, insurance policies are old and have been unchanged for a long time. Did you see this opportunity?
I have been dealing with Lemonade as a customer in California for a year and I realized that Lemonade has built a modern business model and a desirable brand. This is the main reason: lemonade keeps 25% as a flat fee, the remaining 75% is to pay the debtand if there is money left at the end of the year, Lemonade takes it back to the nonprofit of the customer’s choice. their incentives change to pay up That’s why Lemonade pays almost a third of their claims in seconds. -> The result: giving back to your nonprofit creates the next purpose. Thus a lasting relationship is created with the customers. It has become important for millennials, their target audience (see the different drivers of NPS: traditional customers vs. millennials). A comprehensive study that should encourage any business that ‘feels stuck’ in the old system. Digital Marketing Canvas > Business Model Canvas > Maslow’s Hierarchy of Needs > SWOT Analysis > AARRR Model > Net Promoter Score
What can we learn from Airbnb’s marketing strategy? Let this story be an inspiration in your work.
When I use digital methods, the same questions come to mind. How can we create a great brand story within the customer journey? How can we connect the dots between customer acquisition and customer retention strategies? How can we create art? When is it time to talk about purpose, vision, values, …? I often use metaphors when my thoughts are empty. Because the brain works as a coordinating mechanism. The brain loves communication, relationships, behavior…any idea. This is how my brain came up with what it knows best: Airbnb Now, what can we learn from Airbnb’s digital marketing strategy? Above all, Airbnb is an interesting story of “pure waves without change”. For me, Airbnb also has the best idea between business fundamentals and the customer journey. interest, interest, desire, activity)
Marketing Strategy Sprint
Launching a Digital Marketing Canvas (DMC) I wish I found this a long time ago. Like 5 years ago. When I didn’t know what I was doing in my day job at first. Making from 0 to €500K per week. read more
I did my own work before I shot myself You can’t stop it. You cannot escape. You can’t ignore it. You cannot call politicians, soldiers, officials or your mother to save you. It is very violent and your business can end because of it. Only those who can transform themselves will survive the tsunami often called ‘Digital Transformation’. read more
Digital Marketing was like football last week I watched the game and told myself what I would do differently if I was in the coach’s shoes. Everyone does that. read more
Airbnb: motivation to document your digital marketing strategy (on DMC) When I use digital strategies, the same questions come to my mind. How can we create a good brand story within the customer journey? read more
Value Proposition Canvas Template
I want you back. Many CMOs I know have already started shifting their focus from Customer Acquisition to Customer Retention. It’s a good thing… Read more
“I am very concerned about this type of instrument, because it represents a