Marketing Strategy Certificate – If you have any questions about the course, our course consultants are more than happy to help you.
This 16-hour Advanced Content Marketing Strategy course dives deep into advanced content marketing concepts and strategies, showing how to build a leading content marketing team, build and maintain a content hub, and establish your organization as an authority in your industry to establish
Marketing Strategy Certificate
You’ll be exposed to the processes behind creating and distributing shareable content that sparks conversation and ignites action. In addition, you’ll be guided on how to write effective headlines and copy that converts to different archetypes through exploration and deep diving.
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Most importantly, you’ll learn how to put it all together, including how to conduct content audits and competitor analysis, analyze the performance of your content marketing campaigns to recommend targeted target improvement, and build robust content management processes and structures for long-term growth.
Marketing practitioners, copywriters, brand ambassadors, business development professionals, public relations and communications professionals, senior managers, business owners and interested individuals who want to understand the impact of content marketing on their business and achieve results as outlined in the goals of course.
You are expected to have basic computer navigation skills such as opening and closing, dragging and dropping, copying and pasting files.
If you have no previous content marketing experience, it is recommended, although not required, to attend the WSQ Content Marketing Strategy course prior to this course.
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Thomas is a native digital and brand strategist. He is a digital marketer with over 20 years of client experience across Banking (Citibank), Tech (Skype), Telcos (Singtel) and agency background (Ogilvy & Havas). Tom is a seasoned integrated marketer with experiences in digital marketing domains (SEO, content, social, programmatic, performance and mobile marketing).
Be part of an exclusive support group where you can post questions, discuss and get feedback from fellow students and experts.
There are currently no course dates available. You can contact us to register your interest for dates as they become available.
Not familiar with how our online classes are offered? Read the online-based student guide to the classroom before signing up for a class.
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For personal training, bring a laptop. You also have the option of borrowing a laptop from us for the duration of the course. You may also want to bring a jacket in case the room gets chilly.
For online classes, make sure you have a working laptop and Zoom installed before class. For more details, you can read the Online-based Classroom Learner’s Guide.
This basic content marketing strategy course covers the basic concepts of content marketing. The Advanced Content Marketing Strategy course goes into more detail on more advanced content marketing concepts. You can review and review both course outlines in detail and contact us if you have any specific questions about them.
Yes, you can contact your coach after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you can network with like-minded individuals and industry experts and live Ask Me Anything sessions where you can seek advice from a subject matter expert.
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Typically, in a traditional classroom, classes are held with 1 instructor to 20 – 24 students in a group or classroom seating format. Group discussions, group presentations, lectures, peer tutoring are conducted face to face (in person).
In an online-based classroom, lessons are delivered through a video conferencing software, Zoom. Lectures will be conducted via screen sharing, while group discussions and brainstorming sessions will be conducted via “breakout” rooms (individual virtual rooms) to break discussions into smaller that group. Both learning modes offer the same course content and learning outcomes.
Our courses offer a very practical approach so you can apply what you learn immediately. In addition, our trainers are industry practitioners who can answer your questions and offer expert advice in real time.
We also offer post training support which includes a 2 hour Ask Me Anything session with an industry expert for up to 3 years, an online refresher site for 3 years of training, access to an insider community and 3 years access to up-to-date courseware through the learning management system.
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Equinet Academy courses are carefully designed to provide bite-sized yet comprehensive information that is highly relevant to industry needs. Through a combination of individual project work, peer interaction, and practice and feedback, students can immediately apply concepts learned in class to their real-world projects.
If you feel you have not met the learning objectives at the end of the course, you are always welcome to take the course again online at no additional cost. You will also have full access to courseware online that you can review during and after the course, and post-training support to address any challenges you face on your learning journey through consultation with experts in subject.
If you are unsure about your learning goals, you can use the Course Selector tool to get course recommendations that suit your needs. If you are still not sure if this course is right for you, please leave your contact details here. A course consultant will contact you to recommend an appropriate course(s) based on your learning goals. Marketing is a complex field that requires an integrated approach to targeting the best customers, messaging, positioning, lead generation and branding. No company succeeds without good marketing, and in some markets, strong marketing beats better products. Marketing and innovation are the two areas where creativity and success are won.
Marketing becomes more complex and expensive every year as channels expand, and customer acquisition costs continue to rise and greater risks and costs for companies. Strong marketing builds great companies. Fortunately, this is also becoming more measurable from online tracking. However, the fundamentals of marketing have never changed, and never will.
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This certification program will teach you how to plan new market entries, find the best customers, conduct sound market research and competitive intelligence, and develop marketing plans that win markets. You will also learn the psychology and principles of human condition and psychology that allow marketing to get people emotional and motivate people to buy products.
This course was created by our founder, Bob Norton, who has raised over $40 million in early stage capital from multiple sources and launched over 100 products. Some have dominated their industries. This won’t happen without both strong innovation and great marketing. sir Norton also returned more than a billion dollars in profits to his investors during his career as a CEO and serial entrepreneur. Like all our programs it is very practical and information and systems from someone who has been there and done that. It is not theoretical or academic, but from decades of experience and real wisdom gained in the trenches.
You can take this Professional Certification Program at any pace and have access for three months. It also provides you with many tools and checklists, including the right to download and use this copyright tool in your company.
All our courses have a limited 100% money back guarantee. And full of practical information that can literally make or save you millions of dollars in a few years, or even hundreds of millions in your career or building a meaningful company.
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Register now or call (619) SCALE06 for guidance on which programs are best for you and your team. Question 1- True or false? One benefit of organic content promotion is the ability to develop and deliver highly targeted content to consumers who will find the content most relevant.
Question 2- Fill in the blank: To keep your content calendar agile, it should not exceed ___________.
Question 3- You asked your colleague to provide feedback on a blog post you wrote recently. When they sent you their feedback, they made changes directly to the document. Is this a best practice for a content editing process?
Question 4- True or false? You must use a consistent naming system to store and easily identify hosted files.
Solution: Marketing Strategy Class Lectures_144099271 Marketing Strategy Of Adidas
Question 7- Fill in the blank: When creating a headline for your content, you need to come up with ___________ different headlines.
Question 8- True or false? Effective writers begin by developing the main points of their content and save writing the introduction and conclusion after they have written their piece.
Question 22- Fill in the blank: A keyword set to _____ match type will show your ad if the search term contains the same sequence of words, but it can also contain additional words.
Question 23- Fill in the blank: A keyword set to ______ previous type will show your ad when the search term contains any or several combinations or variations of your keyword words, in any order .
Marketing Strategy Certificate
Question 27- True or False: Quality Score is an algorithm that rates each of your search ads for spelling and grammar.
Question 30- Scenario: Kyle is in a new role and looking for skills, so he goes to Google to do some research. He finds a search engine listing that piques his interest and clicks on it. He was led to a blog post on your site.