Marketing Strategy Course – If you’re working on your next marketing plan and want some guidance on how to incorporate the most strategic and accurate media mix possible, this is the course for you.
This is an online, 6-week course that equips you with the knowledge you need to create your own strategic marketing and media plan. By the end of the course, you’ll have everything you need to create your own marketing strategy and plan – with the expert guidance of your instructor Joshua Dodson.
Marketing Strategy Course
Each week, you will have the option to participate in a live/synchronous lesson with Joshua (times will be assigned, sessions will also be recorded for offline viewing), as well as class discussions, and grading with feedback. Small jobs. In addition to a complete strategic marketing plan at the end of the course, each student has the option to participate in 2 private, one-on-one discussions to dig deeper into each question and discuss your marketing plan. Students will also have the option to take additional office hours or coaching sessions if they need additional help after the course.
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There is also some flexibility in the course if you plan to take time off or are unable to complete the assignment for any reason. Joshua is ready to stay
You can take the course alone or with your colleagues to create a marketing strategy and plan together. Groups of five (5+) or more from one organization may qualify for discounted rates Contact us if you have any questions or if you would like to schedule a special training session for your organization.
In the 6-week course, we will cover the following topics Module 1 – Setting the Foundation with Brand Storytelling
Joshua Dodson knows higher education inside and outside his career as an educator, University AVP of Digital Marketing, Web Analytics Strategist, former VP of Marketing and Innovation at VisionPoint, and Higher Ed Marketer. Discover company co-founder Joshua makes knowledge power source. .
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A marketing strategist known for constantly keeping abreast of market trends and trends, Joshua leads VisionPoint’s integrated marketing and web teams, all traditional and digital marketing strategy and planning, search engine optimization (SEO) ), directs research, analysis and web projects. He brings an exceptional ability to strategically execute and measure ROI on every project.
Joshua is a strong believer in the importance of creating an integrated marketing campaign that delivers on all fronts. “In the coming years, successful schools will tell their brand stories in ways that are both scalable and optimized for new technologies. It’s critical to take a cohesive approach to your marketing campaign.”
Joshua’s experience both in higher education and working as an external consultant gives him a unique perspective for clients. Joshua has been a key player with many universities in modernizing their enrollment and marketing programs.He has led digital marketing efforts at Bentley University, Southern New Hampshire University, Eastern Kentucky University and Lincoln Memorial University. In fact, his work at Bentley generated the most marketing-generated leads in the university’s history.
Joshua’s expertise also makes him a sought-after speaker. He has given numerous presentations, keynotes, and workshops at national higher education marketing conferences and delivered more than 500 students, faculty members, and higher education professionals. has taught as
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Digital Marketing Course: Digital Marketing Strategy
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With most of the world online today, digital marketing has become a tool for endless possibilities. You can easily reach new audiences and get new customers in seconds – your reach will increase exponentially.
This interactive 2-day digital marketing strategy course is packed with real-world case studies, industry best practices and proven methods on how to develop an effective digital marketing strategy for both B2B and B2C businesses.
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Trainees will gain a broad understanding of current digital marketing strategies, frameworks and methodologies practiced by digital marketing industry professionals.
This compact 2-day workshop in Singapore will provide trainers with a comprehensive overview of how companies and industry experts develop and implement strategic and sustainable digital marketing strategies and campaigns, and how they can implement similar strategies. campaigns
In addition, students will also be given access to templates, checklists, cheat sheets and email guides to help them develop and implement an effective digital marketing strategy.
This course is suitable for marketing professionals/managers/executives (PMEs), business owners and individuals who want to gain a comprehensive understanding of digital marketing strategy, campaign development and execution.
Digital Marketing Strategy Course
You should have basic computer navigation skills such as opening and closing, dragging and dropping, copying and pasting files.
Director-Leader Mode of Delivery (Lecture, Case Study with Activity Sheets, Role Playing, Group Thinking, Class Discussion, Group Discussion, Group Presentation)
Skills Future WSQ Statement of Achievement (SOA) – Awarded to candidates who have demonstrated competency in integrated marketing under the National Infocomm Competency Framework (NICF) and NICF WSQ Digital Marketing. Strategy course evaluation and achieved at least 75% attendance
Course Support Period: 17 April 2019 – 4 November 2024 (In-person) / 22 July 2022 – 21 July 2024 (e-Learning)
Marketing Strategy Diagram
Zhong Li is the founder of MyKangle, a digital transformation company focused on consulting, training and investment. He is also the co-founder and currently a consultant for Finty, an online financial marketplace that was acquired by an Australian company 15 months after the company’s inception.
Jackie is a digital enthusiast with over a decade of digital marketing experience in business-to-business (B2B) and business-to-consumer (B2C) companies. Over the years, he has led digital marketing strategies at various Fortune 500 companies, such as Amazon and 3M, and technology companies such as Trend Micro Security and Meltwater Monitoring.
With over 45 Marketing Effectiveness Awards in the last 6 years, Kelvin is one of Singapore’s most awarded marketers for digital influencers. These awards include work done for brands such as Scott, Audi, Qantas, Deliveroo, Clock, Canon, and Van Connection.
“I really like the course because it focuses on the practical aspects of digital marketing such as conversion-based ROI strategic planning. This is particularly relevant in corporate SME environments where return on investment (ROI ) is very important for management.
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Zhong Li is also very open when it comes to his views on industry practices and digital marketing. He can easily relate to our questions, which shows his experience in this field. “
“The course content is comprehensive and has practical application objectives. I found the course very useful