Marketing Strategy Deck – What happens when you have a game-changing product but no strategy to win over your target customers? You fail to grow and reach your startup’s potential. And without customers, a business will fail. That’s why all investors will be interested in reading and understanding your go-to-market (GTM) presentation slide and go-to-market strategy.
This guide will list what you should include in your go-to-market slide and show you popular examples of what your pitch deck should contain.
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The go-to-market slide describes how you want to distribute your product or service to a specific group of customers. In most pitches, this means where and how you start promoting your product or service.
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For example, if you plan a strategy where you sell to end customers first and move to corporate customers through them, it makes sense to talk about how marketing channels and products change over time.
Another example is selling a product direct-to-consumer (D2C) first to create leverage for retailers to list your product. As you can see, your go-to-market slide is really your chance to convey confidence and a clear strategy in your pitch deck.
Customers and clients are a key part of any successful business. A company’s ability to reach and engage its target audience is what makes the difference between its success and failure. This is why customers are often called the soul of a company.
However, before offering quality products or services and ensuring customer satisfaction, companies must reach their customers. Your customers need to know that you have and offer certain products or services. Any investor looking to inject funds into your business will be concerned about your plan, strategy or approach to reaching customers. This is where you need slides to go to market.
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The go-to-market slide allows you to present your strategy and approach to reaching your customers. Simply put, slides help you highlight how you will deliver your products or services to your target audience.
Here are real examples of Go-To-Market slides used by unicorn companies like Algolia. As you can see, the slides can vary depending on what the founder wants to show.
For Algolia it’s more about distribution, while Bunch tried to show how they are moving from a B2C to a B2B model.
Airbnb, on the other hand, uses their GTM slide to show exactly how they think about customer acquisition. They use events to promote their listing widget and also use some partnerships to tell people about their product.
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A go-to-market strategy refers to a plan of action to reach your target audience and ensure that your business gains a market advantage over competitors.
Like the go-to-market presentation slide, the idea behind go-to-market strategy is to create a plan that allows you to offer your products or services to your customers while taking into account variables such as price and distribution . The difference between a go-to-market slide and a strategy is that the slide provides a graphical or visual representation of the intended content of the strategy.
Understanding the importance of go-to-market strategy makes it easy to see how it applies to a variety of use cases. These use cases include relaunching a product, brand or company, launching a new product, or introducing an existing product into a new market.
With go-to-market strategy, you’ll understand why you’re launching the product, your target audience, how to reach them, and the plan to convince them to buy the product or patronize the service.
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Understanding your target audience is the first and most important part of creating a go-to-market strategy. The success of a product, brand or service is based on the ability of the product or service to resonate and be received by the target audience. This places the target audience as an important element of the strategy and the go-to-market slide.
Therefore, it is important to understand your target audience or customers. The best way to understand your target audience is to create a persona for them. You may have already included this person in your marketing or customer acquisition slides.
A persona is a representation of an individual or a group of individuals (perhaps a demographic group) created from the results of your research or survey. A persona allows you to understand the characteristics of the individual or group you are trying to represent.
In this case, the person seeks to represent potential buyers of your product. This way, you can see the motivations, problems and goals of your potential buyers. With this information, you can create a pitch and marketing strategy that appeals to the points, motivations, and goals of your potential buyers, making them more likely to buy your product or service.
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Another benefit of creating a buyer persona is that it allows you to understand the buyer’s journey. Through the buyer’s journey, we define the steps and decisions the buyer takes before purchasing the product. By understanding this journey, companies can fit into one of these steps or processes.
The value chain, also known as the value matrix, relates the product or service being launched to the needs of your target audience. This process helps you and other stakeholders in the business understand why you are launching the product, service or brand in the first place. This matrix of values also helps you establish the criteria by which you should judge the success of the launched project.
While a value chain may not fit on the go-to-market slide of a pitch deck, putting it in your strategy will make your platform clearer.
The first two steps help you understand your product’s place in the market. Next, you need to develop a plan to introduce the product to the market. This plan will ensure that your business uses the right marketing strategy and platform.
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Looking at the go-to-market slide above, this is how you get out of stage 1 of your business journey and into stages 2, 3 and 4.
A sales strategy is different from a marketing strategy. While the marketing strategy creates a plan to increase awareness about the product, the sales strategy creates a plan to deliver the product to customers and buyers.
Tools and Resources: Includes the tools, items, and resources the sales team needs to identify, engage, and build a working relationship with potential buyers. These tools also include those needed to present products and services to potential buyers, such as Zoom, a website, and CRM.
Training and Support – Includes all training necessary to provide the sales team with sufficient knowledge to confidently sell the product to consumers.
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Remember that you have identified the target market area for the new product or service. However, you need to understand the place of the two products in the company’s roadmap.
By understanding your product or service’s place on your roadmap, you set priority levels for the product relative to other company offerings. This helps you understand if you should direct more resources to the product after launch or if you should focus on other company offerings.
Many go-to-market slides will include details of a company’s DMU (decision-making unit). This is an important part of the business roadmap because it lists the people who have a say in whether your product or service will be purchased. Marketing is a generic word, hence the templates available online to describe its techniques. But our 15 unique presentation slides help you get specific about properly presenting your organization’s marketing goals.
This professional Google Slides theme includes layouts to showcase your business, analytics tools, and graphics to illustrate your marketing plan. With this template, you can effectively communicate your marketing ideas to your audience.
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This Google Slides Marketing Plan Template is designed to help you create compelling growth strategies, marketing case studies, and advertising campaigns. Plus, you can analyze market segments, target markets, and budgets like a pro.
The color theme of this marketing plan template is amazing. The color combination of each slide is unique; The elements in these marketing plan presentation templates have a blended shade of blue on a solid white background. Overall, this Google Slides theme for marketing strategy presentation has a subtle blue ocean-like design to communicate deep ideas.
With ready-to-use diagrams, this template provides an easy way to map out your company’s process, market segmentation, strategy, target market, pricing and plans – pre-designed templates to explain SWOT, USP, user personality, budget, etc. . You can adjust the degrees of blue color according to your content.
With crowd marketing data in mind, these templates are created to describe almost any business strategy. Your marketing team will save time as this platform is loaded with charts like histogram, flow chart, pie chart etc.
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So how about adding more value to your content by downloading this marketing slideshow to your Google Slides? explains Leo Burnett. A marketing plan is a method that companies incorporate to achieve company goals consistent with their mission and statement. However, creating a successful marketing plan presentation can be challenging for many professionals.
What to include, what metrics to track, how to present data in a visually appealing way, and many other questions