Marketing Strategy Differentiation

By | October 19, 2023

Marketing Strategy Differentiation – The fundamental discipline on which business engineering is built. It combines different disciplines into one powerful theme so you can become a more effective business person!

In 2011 I joined the International MBA. Coming from a legal background, an MBA was a quick way to change direction.

Marketing Strategy Differentiation

Marketing Strategy Differentiation

I would like to pursue a career in business (as an entrepreneur rather than a manager). And I want to quickly find a career path to move to the US (I’m originally from Italy).

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Fast forward to 2013, after completing my MBA, I managed to land a job as an analyst in California specializing in corporate finance and business strategy.

However, instead of becoming an entrepreneur, I was firmly entrenched on a stable career path where I would have to wait a few more years to take some linear steps and climb the ladder—just like in the military.

Four years after starting my MBA and three years after my new life in California. The career that I made through the MBA was not satisfying for me.

That’s why I went for an MBA. So I quit, went back to Italy and started my own digital business (a lot has happened in between, like moving to NYC for a few months, but we’ll skip that part for lack of reasons).

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I learned most of the things I learned in business school, although they are very useful for a linear corporate career path.

They weren’t useful for me as a digital entrepreneur. So I had to study on my own again, experiment a lot and learn new things from scratch.

To make things even more interesting, I joined a high-tech startup back in 2016, for which I still lead the enterprise unit.

Marketing Strategy Differentiation

This is a real journey into the business world and something I’ve learned the hard way over the years to help you thrive in the uncertain world of business.

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FW is not about a quick business education for its own sake; This minimal commercial training leads to action rather than paralysis;

About original and independent research, the result of thousands of hours of analysis, study and critical thinking.

The name might lead you to believe that everything you need to know can be learned in four weeks.

Instead, the concept is to embark on a journey where, in a matter of weeks, you can learn the basics of advanced business concepts and apply them in the real world.

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Personally, it’s taken me years to master some of the concepts I cover in this blog, and often the transition forgets things that are no longer relevant or never were.

The real world is more contextual. Things that work in one context don’t work, or worse, become destructive in a new context and environment.

So I try to stay agnostic. There are many tools, frameworks, and methods you can use, but each must be evaluated based on the environment you are in.

Marketing Strategy Differentiation

But the key is the process. The process is ongoing because it helps you understand the context quickly.

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In 2015, when I completely shifted my focus from my previous career to building digital businesses, I realized that the education I received through my MBA wasn’t helping me much in building a digital business.

Because of this I started documenting my new journey and as I went through it I thought about building resources for the business school I wanted while building my own business.

As I put more and more things out into the world, I was able to gather feedback on whether these resources could be of value to other practitioners in the real world, and that intrigued me and still keeps me going.

When I hear people post messages about how the resources are doing; how they started their business; How they transitioned in a career or started a new role makes me content and happy.

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I needed to be financially sustainable so that more people could experience my passion, research and progressive business concepts.

A blog is primarily monetized through premium products (courses, books, subscriptions, sponsorships) for people who want to take their knowledge to the next level.

People who come here are very satisfied with the free resources available. People ready to take the next step join our premium resources.

Marketing Strategy Differentiation

The business world was changing fast; The digital world has changed the way entrepreneurship works and understanding these dynamics is crucial. That’s why I built this blog. I’ve documented all of the lessons I’ve learned over the years here, and while I’ve done so, I’ve made them available to you to make it a go-to resource for digital entrepreneurs, executives, and business professionals.

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When I started digital marketing, I had a very different background. After graduating in law, International MBA, I worked as a financial analyst for a real estate investment firm. This experience taught me to look at hard numbers and analyze the balance sheets of any company to understand the business logic behind them. Understanding how money moves can also help you understand the strategic thinking behind any business.

As I approached digital marketing, I looked for ways to break away from the typical 9-5 job and make my own. The problem is that all of the most visible content on the web is the least useful. I quickly learned that visibility doesn’t mean relevance. However, I want to provide practical resources that anyone can use to grow their business, or at least gain a better understanding of the business world.

Then I got into a tech startup. I have been supporting the company there since the end of 2016 in setting up its business. One thing that was clear to me from day one was that a solid sales strategy is critical to the success of any business. From there I decided to learn everything about business modeling, business strategy, sales strategies and growth marketing.

An MBA is still a valuable program for people looking to advance in their business careers. And for budding entrepreneurs. However, there are some fundamental aspects of MBA programs that are too risky by today’s standards.

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As the business world changes at an accelerating pace, the opportunity cost associated with enrolling in an MBA program has become prohibitive for many people.

However, this is only part of the story – I would argue. In fact, MBA programs today are very risky for several reasons:

In this blog I deal with business models. And I’m more focused on the models that change the game. So that it is not too much about disruption. We are a modern model of receiving and giving, business and education. However, this model has its basis in a world that has been shaped in recent decades.

Marketing Strategy Differentiation

Many of the contemporary business models that have reshaped the world of business and rewritten the rules seem to hark back to a bygone era. Centralized and closed models have prevailed in recent decades. Ultimately, new technologies enable the decentralization, fragmentation and delocalization of companies, processes and teams.

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So you can learn everything related to business growth, sales, business modeling and digital entrepreneurship.

One of the most important lessons learned from studying technology companies is that the ability to design a distributed and sustainable business model is one of the most important factors. The more the company is based on a technical product or service, the more founders are technical people (engineers or programmers). It’s amazing and allows us to build an incredible product. This can lead to overseeing the right sales and distribution strategies that will allow the business to take off fast and become sustainable!

As Head of Business Development, I focused my efforts on finding the right strategies, outcomes, and sales processes to accelerate the growth of digital businesses. It is important never to lose focus on the product and customer needs. I believe that with a good product encounter, built around customer needs and delivered through the right channels, any business can achieve rapid and sustained success.

Community says I learned more in 90 minutes at a coffee shop than the resources of a three-year part-time MBA

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I was amazed by Gennaro’s constant stream of excellent briefings and in-depth insights. He is a hard working and responsive producer.

I learned some basic business concepts that every business enthusiast should know and the business models of companies that shape the world. Laura Soto Von Arnim Senior Information Security Specialist –