Marketing Strategy Document – Imagine climbing Mount Everest guided by wisdom. You won’t get very far without a detailed plan (and an experienced Sherpa) to guide you along the way.
Marketing may not be a life-or-death game, but you have big goals to achieve. And your team’s success doesn’t just depend on instincts.
Marketing Strategy Document
This is why a marketing plan is important, regardless of your business. Think of it as a roadmap that guides your business where it needs to go every year.
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Creating your first trading plan can be intimidating, but don’t worry. We’ll walk you through the basics, show you what a marketing plan looks like, and give you some free templates to get you started. Here’s what we’ll talk about:
A marketing plan is an official document that manages your organization’s marketing activities throughout the year. It sets your annual marketing goals for all your business goals and shows how to spend your annual budget.
Remember that your plan may vary depending on your business and goals. Length and shape are not important as long as you can combine them. Do your research and make it as easy as possible for business leaders to understand how your marketing strategy will help grow the business.
Detail how to create your marketing strategy with a specific goal in mind. You can do this by running an email or social media campaign, publishing blog posts, offering special offers or hosting events.
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, on the other hand, is an advanced system that controls all your marketing strategies. It is an in-depth insight into the who, what and why behind your business goals and their alignment with the broader goals of the organization.
No two marketing plans are the same, but they share a common thread. Here are 6 important things you’ll want to know and research before creating your marketing strategy.
Everything you do as a marketing team should support your company’s vision and goals. So map out your business goals and let that serve as your true north marketing plan. Your team and stakeholders need to clearly see how the marketing strategies and goals you outline in your plan align with your company’s goals.
A SWOT analysis breaks down your company’s strengths, weaknesses, opportunities and threats. This helps you analyze the internal and external factors that affect your success so that you can create the strategies you need to eliminate deficiencies and achieve results.
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Research is the foundation of any marketing plan because it is what you can use to develop your goals and strategies. Don’t be afraid to go into too much detail here. A well-researched marketing plan is worth the investment of time.
Focusing your research efforts on these factors will give you a solid foundation for smart business decisions.
It is important to understand the major trends in the industry you are marketing to in order to understand the market. Research the industry your team works in and make sure you cover the weather as well as any popular events. If your company operates in any industry, don’t forget to include it in your analysis.
Mass marketing is not profitable. This is why narrowing down your target audience is essential to any marketing strategy. Think of it as a filter through which you run every marketing strategy.
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The more you get, the better. Answering questions like these can help you create a picture of your ideal customer so you know how to focus your content to have the greatest impact on the people you want to reach.
It’s also important to understand who and what you’re up against when it comes to attracting your ideal customer. Identify the players on your team and give a brief overview of what they do to win. This fact will make it easier for you to see how you can differentiate yourself from the competition.
Now that you’ve laid the groundwork, it’s time to talk strategy. Define your annual marketing goals and briefly explain how these strategies support the company’s goals. Use a Gantt chart to set a timeline for each goal and track results along the way. This is an easy way to set expectations and keep your team and stakeholders engaged.
Metrics are where the rubber meets your marketing strategy. Use your market research to define the KPIs or key metrics that will enable you to succeed. This will help you track your progress so you know if you need to make changes mid-course to make sure you’re meeting your marketing goals.
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Marketing strategies are the tools you can use to reach your audience and grow your brand. Choose your channels wisely based on where you expect to generate the most revenue for your business. Briefly explain the purpose of each channel and how it supports your overall marketing strategy and business goals.
Do you want to create a detailed plan for each marketing strategy so you can bring your ideas to life? Check out our free social media plan and content planning templates for more information on planning and strategy.
Establishing a monthly budget for your marketing plan—and tracking it along the way—helps you maximize your ROI and see what you’re spending before you spend your marketing dollars.
Start by tracking your spending to determine what you can afford to spend on new things. Then try to estimate the new income you expect in the coming year. Don’t forget to consider new hires, freelancers, or other organizations you may need to rely on to get the job done.
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Don’t know where to start? We got you! Here are some examples of how to create a marketing plan to get you started writing your own.
Your marketing plan can change in different ways, depending on the business you’re in or the goals you’re pursuing. Use these business templates and examples as a guide to start the process and come up with a business plan that works for you.
The most common way to create a product is to simply write it as a written document. This format helps you clearly communicate your ongoing research findings and clearly define the marketing goals you’ve set for the year.
We’ve developed a free Google Docs template to help you save time so you can quickly organize your plans. This business model is great for documenting and sharing your entire business plan with your team and stakeholders.
Marketing Plan Business Templates Business Marketing
Save a copy of the template to your Google Drive or download it as a Word document and edit it to suit your business needs.
A plan is no good if you set it and forget it. This is where the Gantt chart comes in handy. Use this free marketing Gantt chart template to track your marketing plan to success.
A Gantt chart is a great way to organize your business plan in a simple, visual way that’s easy to change as the project progresses. It gives you a high-level overview of your plan’s key goals and strategies, and helps you collaborate and share your plan with your team and stakeholders.
How you use the Gantt chart to set up your schedule is up to you. Create a timeline of the tasks you must complete when creating your business plan, as in the example below.
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Once you’ve finalized the details of your marketing plan, you can use the Gantt chart to define and track your marketing goals. For example, you can break down your marketing plan by quarter so you can see when your goals will be reached and adjust your progress as you get closer to your goal. Here’s what it might look like.
Editing the template is quick and easy, thanks to drag-and-drop simplicity. And since everything is online, your entire team can work together in real time.
Here are some tips to help you get the most out of our free marketing plan template.
Organizing your business plan is as easy as dragging and dropping jobs—or entire groups of jobs—into their appropriate places. Press and drag the edge of each task bar to set a new task time.
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Collaboration is easy with the discussion section. Share notes and chat with your team directly from work
Do you have an official marketing document? Attach a file or link to your project so everyone can easily access it.
Plans are meant to be shared, so we’ve made it easy for even the most curious to book. Export your plans to an easy-to-print PDF or share a link to view your project so your stakeholders can see the progress of your marketing plan in real time.
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