Marketing Strategy Document Example – Looking to create a marketing plan? Here are 38 examples of marketing plans from real brands and hypothetical companies to help you map out your goals, strategies, and successes.
The following marketing plan examples break down the outlines of these plans. The goal here is to help you choose the components and elements that will make the most sense in your marketing plan while discovering their actual uses in these examples. Enjoy!
Marketing Strategy Document Example
Visit Baton Rouge put together this marketing plan to increase awareness and visitation in the Greater Baton Rouge area.
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The Naperville Park District’s strategic marketing plan spans multiple departments—from sales to PR—to promote a consistent brand image and increase revenue.
The Wisconsin Public Library published a template for libraries to use to plan, implement and monitor their marketing activities.
This marketing plan outlines what goes into a successful marketing plan and walks readers through the steps using a hypothetical brand as an example.
The University of Illinois Marketing Plan provides a high-level overview of key strategies to increase student interest and enrollment.
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The Massachusetts Small Business Development Center has created a marketing plan to help small businesses design and execute their efforts.
This downloadable template from Business.com allows business owners to fill in their information to create a marketing plan.
The template includes a handy guide that walks businesses through the steps they need to create a successful marketing strategy.
Evernote’s marketing plan template allows business owners to jot down their marketing ideas and store them in one central location.
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Buffer’s marketing model doubles as a guide that businesses can use to ensure they’re implementing all the right strategies.
The Dream Team Marketing Plan guides companies through the steps to plan and execute a marketing strategy for a book.
Contently’s model specifically addresses content marketing with its waterfall methodology and highlights the critical questions brands need to ask themselves.
AddThis gives business owners access to a Google Doc that they can copy and edit to include their information.
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Palo Alto automatically creates a standard business plan for companies that use its software. Owners can drag and drop their details and ideas into the document.
The Houghton Mifflin Marketing Plan walks business owners through the marketing strategy of a hypothetical business to see how to implement the key sections.
The Smartsheet template is a comprehensive document that business owners can work on in their own time with helpful prompts and fillable boxes.
This unofficial marketing plan for Uber shows how the rideshare brand can map out its marketing strategies for the coming year.
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Marketing Mixx’s unofficial marketing plan for Dell describes how the company can increase its market share and maintain positive sales growth.
Serena Capital’s marketing model aims to help SaaS founders build their marketing plan along with a detailed step-by-step roadmap.
Smart Insights provides a structured, downloadable plan that business owners can work through to highlight their goals and set action points.
NerdyMind has put together a marketing plan template that outlines what business owners should focus on each month.
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This illustrated video shows how Coca-Cola went from an advertising strategy to a content marketing strategy with a detailed plan.
In this informal marketing plan published by Ivory Research, a marketing researcher gives an example of how the company could double the number of its stores in the US
In this unofficial sample marketing plan published by Ivypanda, business analysts analyze the marketing approach of the global fast food chain.
A business analyst identifies how FedEx can implement its marketing to increase awareness and market share in this informal marketing plan.
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In an informal marketing plan from IvyPanda, marketers outline a strategy that sportswear brand Adidas could use to launch its new product, Adidas Score.
Disruptive’s sample marketing plan walks business owners through a marketing template for a hypothetical business looking to scale their efforts.
Business publisher Forbes has put together a step-by-step guide to creating a successful marketing plan for brands of all sizes.
Vital Design’s sample marketing plan provides access to several marketing templates in addition to a guide to creating a successful marketing plan.
Strategic Marketing Plan Template & Examples
The QuickMBA Marketing Plan Summary is a simple guide to the necessary sections that brands should include in their marketing plan.
The one-page BizAmmo offers a bite-sized template that brands can use to fill in their information to create a customized marketing plan.
BusinessTown’s marketing plan template helps brands map out their strategies for different channels. It includes hints and tips for each section.
In this plan, a growth acceleration expert outlines the basic steps needed in a marketing plan for a company that is ready to go to market.
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Lush Cosmetics’ comprehensive marketing plan dives deep into every aspect of the brand as it seeks to grow its customer base in Portugal.
The Content Marketing Institute simplifies the marketing plan process by walking business owners through creating a one-page plan to fit their needs.
Create a marketing plan by first defining your goals and objectives – what do you want to achieve with your marketing efforts? Next, identify your audience and the channels you’ll use, and build a marketing calendar to outline when you’ll execute critical tasks and strategies.
There are other elements you can include depending on your goals and the type of business you run. For example, you might include an executive summary, a values matrix, a budget, and your biggest challenges.
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These are the main elements that every marketing plan needs, but you can add more information, including budgets, challenges, key stakeholders, and an executive summary.
Nathan is the head of marketing at With the help of an amazing team, he has helped attract more than 65 million marketers, convert 10 million email subscribers and support 300,000 software users. Nathan has 15 years of proven corporate and startup marketing experience and continues to lead the way. When he’s not in marketing, you’ll catch Nathan at the Boundary Waters or training for his next ultramarathon. Connect with Nathan on LinkedIn. And if you are involved in your company’s marketing efforts, how will you ensure that your company achieves these goals?
If you don’t already have clear and well-defined answers to these questions, then you need to create a marketing plan. A good marketing plan serves as a map for your organization and guides you to success. Keep reading to learn what makes a good marketing plan, then use our marketing plan template to get started today.
Good planning is essential for success. When you have a good plan, you know where you want to go, when you want to get there, and – perhaps most importantly – how to get there. It can save you time, money and frustration.
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Think of it this way: you’ll never see a builder building a house without first planning the materials, timeline, and floor plan. Builders plan extensively, using blueprints to guide their work. As a result, they can consistently meet their construction goals.
While there are many useful charts marketers can use in their planning, nothing beats a solid marketing plan. A marketing plan defines goals, strategies and key performance indicators for your organization to guide your choices. Carefully crafted goals and strategies in your plan will help you create marketing campaign designs that will get you where you want to go. Likewise, you can compare a proposed campaign with your marketing plan. If it doesn’t support the goals outlined in your plan, you’ll know to remove it.
Of course, a poorly constructed marketing plan won’t get you very far. For example, if your goals are vague or unattainable, it will be difficult to know if you are making progress toward them. You need to build a marketing plan that is specific enough to provide meaningful guidance – and you can start with a solid marketing strategy template.
To provide a sufficient roadmap for your organization, a good marketing plan contains several parts. Some parts may require more detail than others, but each part is necessary to create a clear and actionable plan.
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An effective marketing plan should be readable, accessible and tailored to your organization. makes it easy to customize an engaging marketing plan that you can share with your team.
Remember, the best marketing plan is the one you actually use and refer to. A useful marketing plan doesn’t have to be too long or complex. Avoid overwhelming your plan with unnecessary details and include only the most important points. You can always attach additional documentation to your plan if needed.
The background section lays the foundation for everything else. It contains vital information for your organization, such as who your customers are and what their buying cycle looks like. Likewise, this section includes any relevant business history, such as previous successful marketing campaigns you want to build on or marketing failures that led to course adjustments.
The background section also includes relevant research. At a minimum, this should include an honest analysis of your company’s strengths, weaknesses, opportunities and threats, known as a SWOT analysis. This analysis will help you create appropriate goals for your business. The background section may also include a competitive analysis for further insights.
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You can also include your company’s mission statement or vision to closely tie your goals to your organization’s overall objectives. Additionally, including any analysis you’ve performed, for example mapping your customer journey,