Marketing Strategy Examples For Food – Marketing has become much more complex over the past few years. Those responsible for advertising and creating new businesses in the 1990s were facing difficult and exciting challenges. Those looking to fill their bellies now have a bewildering array of options and have to compete for customer attention beyond location. To help you navigate this new marketing reality, we’ve compiled an updated list of 30 marketing strategies and tactics. Unlike most marketing posts that are currently at the top of Google, this post will give you ideas and updates for your next advertising initiative! Key points Create a comprehensive marketing plan with online and offline strategies. Create a comprehensive marketing plan with online and offline strategies. Use social media, email marketing, advertising, and partnerships to increase your online presence and engage customers. Optimize your website, menu, and online ordering for a seamless customer experience. Use targeted advertising, SEO, and local search strategies to drive traffic. Provide a unique dining experience and foster positive customer relationships. Monitor and analyze marketing efforts for continuous improvement. Visit the main blog for a more detailed understanding of the strategies discussed. But first, from the list below, here are the ideas that we think will have the most impact: Top Marketing Strategies Add a booking link to Google Business Work on provisioning containers get “Instagrammed” Improve local online discoverability aka SEO Use a Marketing Framework Email Marketing That Loyalty Focused Activity Collect and Use Guest Data Now, Before starting the above list, let’s take a look at marketing strategy and why it’s important. What is marketing strategy? How would you describe a marketing strategy? A marketing strategy is a plan that helps business owners increase their sales and profits. The goal of a marketing strategy is to attract guests, who will then choose to dine at your location. Marketing strategies include advertising, promotions, events, focus on customer loyalty, customer service, menu design, pricing and location. Here are some ways you can promote yourself. Why is marketing strategy important? A marketing strategy is essential to ensure success. If you want to attract guests, you need to promote yourself. The good thing is that you don’t have to spend a fortune to start advertising. In fact, there are several ways you can upgrade yourself without spending a lot of money. Marketing strategies include social media marketing, SEO, and email marketing. These methods are affordable and effective. Keep checking out the full list of marketing ideas below. 1. Add a booking link to Google Business In fact, Yelp is becoming increasingly irrelevant as Google increasingly dominates online food searches. Google’s dominance of local discovery is one of Skift’s big trends. Unless you’re living under a rock, you probably already have a Google Business account that shows your location, some photos, website links, and more. For s, it’s Google Business 101. Once you do that and start taking. Leveraging Google’s Open Graph and local exploration, you’ll want to think about how GMB can bring in more revenue. >>> Download the free guide on how to set up Google Bookings One way to do this is to book directly from your GMB page. Google now allows you to add a link in the “Reservation” field to add a link to your website or booking system on your listing. This link gives you an easy way for people to book you from your Google profile. Some people see a 20% increase in online bookings by implementing this simple technique. Interested in adding a “Book a table” button to your Google profile? Click here to sign up for Eat Free and activate your button instantly. 2. Send email marketing that works (i.e. personalized and automated). But since almost every company uses email marketing, sending out a generic email once a month usually won’t work. Email is still a great marketing channel if you know how to use it – just remember that you’re competing with most of the world’s biggest brands for attention in people’s inboxes. So how do you stand out from the crowd? By sending a targeted email to the recipient based on their history with you. What would you send someone who only had lunch with you once in the past 3 months versus someone who came once a week? By using your customer data and combining it with email marketing automation, you can create email marketing that’s tailored to your customers, not just “spray and pray” to start improving your email marketing by researching CRM and automation solutions. DO. Like those offered by Eat App. 3. Email birthday reminders Related to the above tactic, but this tactic deserves its own section. it is important! Birthdays are the most important eating day of the year for most people. They want to book these restaurants often, the party size is large, and the total cost is high. Smart focus on these guests is a fundamental marketing strategy. Record a guest’s birthday You can ask them over the phone, run a survey, or ask when they book online. Store and manage information in a customer database or CRM. 2 or 3 weeks after their big day, send them a personalized email explaining why you have the perfect venue for their event. You can also add special discounts to sweeten the deal. Connect your home to your website with live chat Have you ever visited a website and seen a small live chat pop up from the corner of your screen? Recent advances in live chat technology mean that it is rapidly becoming the way to communicate with customers online. After all, you love messaging your friends, so why not do the same with businesses? A live chat hosted by a booth organizer or reservationist will allow people to reach you directly as well as make human contact. Potential guests can ask questions and you can get those important reservations right from the chat box. It’s another way to build engagement with you and something your competitors may not be doing. So use it to stand out. There are many options to get started with Free – Free Google Live Chat for websites. 5. Try Online Reservation Platforms Online booking platforms are almost a must for high-end restaurant marketing. They allow you to reach millions of people searching for places to eat every month. In the US, OpenTable used to be the only player, but over the past few years restaurants now have a wide selection, such as Resy and Reserve. (Depending on the country and city you’re in.) These types of online platforms provide websites and apps that give customers the tools to make reservations online. People can’t resist the convenience and ease of booking discovery platforms, so consider using them as part of your strategy. Most luxury services include the cost of these services as part of their annual marketing budget. But you should check if these platforms are right for you because you could instead benefit from a free booking system like Eat App. >>> Download our free customer acquisition strategy e-book. Work on presenting dishes “Instagram Programmable” “Instagram Programmable Desserts” is a relatively new phrase in the marketing world. The idea is that the presentation and presentation of the food will encourage people to take photos and share them online – especially on Instagram, where hashtags like #foodporn are very popular. (We’re talking millions of photos.) Creating an Instagrammable container is an extremely effective advertising tactic because it uses user-generated content to promote instead of spending money on advertising. You can create the same feed over and over again, and each time it has the potential to go viral to a new audience via social media. Mastering this technique requires coming up with a unique idea that isn’t cliché or traditional. Do it right and you can create your own viral effect online. Once it starts working, this is possibly the most effective of all strategies. 8 Ways to Make Food “Instagramable” Consider using ingredients with the right colors Create an experience and spectacle for video Create dishes that match each other Use colored dishes brilliant colors when taking pictures together.