Marketing Strategy For Cosmetic Product Pdf – Before choosing Bellezza cosmetics and beauty products, we conduct market research and feasibility studies to be able to enter the existing market and become the preferred choice. We promote our cosmetics brand with:
Broadcast media: broadcasting includes; TV, radio. Bellezza cosmetic products will be presented in February. Below is a summary of the action plan we will use for the next 6 months to achieve our goals.
Marketing Strategy For Cosmetic Product Pdf
We will present on the market from 10 to 20 different products. Introduce our products by sending a letter of recommendation along with our brochure to household organizations and interested parties in the city. We have hired professionals with a deep understanding of cosmetics and beauty to help us develop marketing (our Bellezza cosmetics brand) that will help us achieve our business goals.
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Our intention in establishing Bellezza Cosmetics is to maximize the profits of cosmetics, cosmetics and perfumery retailing and we will do everything possible to achieve the goals and ambitions of our company. All of our products will be marketed to quality-conscious consumers. Our cosmetics are mineral-based and provide users with aesthetic benefits while nourishing the skin.
Bellezza will occupy a unique position in the market. No other brand offers such an exclusive product line. However, there are important brands in each category. The quality and price of each product vary greatly. Bellezza will be positioned as a quality brand.
We develop new products to win the hearts and minds of consumers. Our target users are the elderly. They are female because this consumer leads an active life. For them, the main thing is the beauty of the face. Branded products may be more expensive, but branding gives consumers a guarantee of consistent quality. In the growing personal care and beauty industry, brands and manufacturers must continue to create and innovate. Toll revenue is reduced due to seasonal restrictions and rapidly changing consumer needs. To meet this changing demand, companies must reduce time to market and costs while being innovative.
The process of developing a new product must be adapted to the development of the market in accordance with the use of new available technologies. But what are the main stages of new product development?
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Creating a marketing brief is essential when developing a new product, as it is the starting point of every project. The more details, the easier it is to use. The marketing description includes product and packaging requirements such as product type, desired function, color, smell, texture, size, etc.
Once approved, it can be shared with other departments to begin product development. A team of researchers and developers will use it to create formulas and prototype products. The packaging team selects product packages based on the requirements specified in the brief. The first step is to make a decision, it will determine the entire process and the success of the product.
According to the requirements of the marketing brief, scientists can now work on creating cosmetics. Each request is analyzed and several prototypes are created for comparison. Concentrations, allergies, chemical reactions or costs are evaluated to meet needs and ensure product safety.
After determining the formula, the team needs to select suppliers of raw materials and packaging. A list of requirements such as substance functionality, allergens, size, color, smell, etc. is sent to several suppliers for comparison. Quality, cost, features will be analyzed for final review. Once the raw material is approved, the formula is finalized and a prototype is created.
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After choosing a packaging supplier, it’s time to work on the artwork. The team had to design the outer packaging of the product. Packaging is the first thing a consumer will see and read about a product. Text, colors, graphics, everything is carefully selected according to the outer packaging and the requirements of the marketing brief.
In order for a product to be launched, it must be safe to use and comply with the regulations under which it will be commercialized. Many quality tests such as microbiology, toxicology, stability testing are required to confirm the safety of the product.
In addition, the composition of all products, including chemicals and packaging, must be verified and appropriate for the country of trade. The compliance team must collect all documents and product information required by country law, such as product information sheets, safety information, cosmetic product notification forms, etc.
After each stage of new product development has been reviewed and approved, it’s time for an audit. The final product is checked for compliance with the original marketing description. If the prototype passes the final tests, production can begin. The product will be commercialized as the team continues to work.
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The process of developing a new product differs from company to company. Product type, company size, and strategy determine how product development will be done. But they will all agree that solving it is long and difficult. Many stakeholders are involved and most of them do not understand each other. Product lifecycle management software can be a solution because it is designed to improve the NPD process to be more efficient and customer-centric.
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