Marketing Strategy For Restaurant – Surprisingly, this usually has nothing to do with how good the food or the decor is. The main reason for the closure of the restaurant is their location. Obviously, if no one knows you’re there, they won’t come in to eat, but it’s more expensive to be in a prime spot.
How can you make sure people know where you are even if you don’t have the best location?
Marketing Strategy For Restaurant
As a restaurant owner or manager, your first marketing thought probably has nothing to do with offering free Wi-Fi. However, offering your customers free wi-fi is not just about making them feel comfortable.
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Using a public wi-fi system instead of a regular wi-fi system allows you to get valuable information about your customers. And you don’t just collect data; you are also given more opportunities to sell and connect with your customers.
Social Wi-Fi marketing systems collect information from all of their customers’ mobile devices, even if customers don’t have access to free Wi-Fi.
You read that well, you get data from anyone who walks in the door, even if they never touch their devices.
Our public Wi-Fi system “sees” mobile devices, so even if your guests don’t connect to your Wi-Fi, useful information is still collected. This data is then added to user profiles, including information such as length of stay, how often they visit your restaurant, etc.
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So while you’re working on some restaurant marketing ideas, your public wi-fi system is gathering the data you need to launch new offers. Think how much more targeted and intelligent your marketing campaigns can be if you base them on curated data, not just your gut or guesswork.
For some businesses, such as coffee shops and bookstores, any wi-fi solution will work, as customers often log into these systems as part of their visit. For restaurants, be sure to choose a system that collects quality data without requiring a login.
Our system tracks data without logging in! Interested in seeing what public Wi-Fi can do for your restaurant? Schedule a 30-minute demo.
Encourage your customers to sign up for text messages from your restaurant. They can register using a simple number called a short code and a keyword specific to your business.
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When your customer submits a keyword to your shortcode, they receive a login message that allows you to text them at any time.
TIP: You can post your keyword and shortcode in social media posts. You can print business cards with information and bring them when guests present their bills, or you can place them in other print promotions, including newspaper ads and door hangers.
Text messaging gives you access to your customer base when you are running a special promotion, having a special event, or when you want to send a coupon.
The best thing about text message marketing is that your customers don’t have to do anything other than sign up to receive your offers. They don’t have to click on a link, open a browser, log into social media. Just like any other text message, your texts appear on your customers’ phones in their text messaging applications.
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The obvious advantage of SMS messages is that customers see them immediately. If your message is short enough, they won’t even need to open their phones. It doesn’t get any easier than that!
Interested in text message advertising for your restaurant? Click here for a free trial with SlickText. We have worked with many text messaging platforms and highly recommend them for their ease of use and pricing.
Building a social media following is extremely important in today’s market. Restaurants, in particular, live or die by their online reputation.
If we live in a world where a bad Yelp review can cause a restaurant to close, you need to pay attention to your social audience.
Digital Marketing For Restaurant Owners
Create and publish regularly across all platforms. (Use a social media dashboard to make the process easier.)
Photo-oriented social networks are best for restaurants because of the trends in food photography. Take great photos of your food and share them on your Instagram, Snapchat, Facebook, Yelp. all over.
Don’t forget to research and create profiles on each review network. You want to be featured all over the internet and have the opportunity for people to share how amazing your food is.
With beautiful pictures, honest and positive reviews… people will love your food before they come to try it.
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A strong social media marketing strategy can also build your brand’s voice and give potential customers an idea of who you are. You can make your brand identity shine through in your posts, tweets and photos.
One of the best ways to gain followers online is to encourage your customers to share on social media.
Some restaurants may not encourage diners to use their phones during their visit, so don’t buy into this old-fashioned mentality!
Post signs encouraging guests to take photos of their food, your signature cocktail, themselves in front of a silly photo at your bar.
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Give guests opportunities to share. Create a chalkboard wall in the entryway with fun word bubbles. Offer rewards for posts with the most shares.
Give your visitors a hashtag to use in their posts that is relevant to your brand; let them know which social networks your restaurant uses. Run a contest for everyone who shares a photo with your hashtag.
Your customers’ posts on Instagram and other social media sites cost you nothing and help your restaurant get a LOT of exposure!
Make your customers feel extra special by sharing their posts on your profiles and give them something special for their great offer.
Effective Marketing Strategy For Food Businesses –implementation
Encouraging people who come to your place to further engage with your brand online is an easy way to make your restaurant more popular. This method also increases the chances of getting viral, which means more business for your restaurant.
We’ve already talked about location being a major factor in restaurant closings. Most of the time it’s because no one knows you exist.
Chances are, if you’ve opened a restaurant, you’re in a commercial space. So, there are probably businesses all around you. What does each business have in common? employees.
Hit your neighbors with flyers, coupons, offer specials, you can even offer delivery to nearby office buildings. Make it easy for businesses near you to pick you up for lunch or dinner.
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Do different promotions for these local businesses. Collect business cards and give away a free drink every month to one lucky person. Buy one, get one included when guests bring a friend or colleague.
Even if you don’t want to offer a discount or something for free, you can still reach these potential customers. Distributing your menus to all local businesses and placing them on vehicles in the area can also be very effective. It gets the word out and costs you nothing for the product.
Your neighbors can quickly become your primary customer base. They will talk to their colleagues, friends and family. Soon you will have people from all over the place to eat.
Another great way to build a local fan base is to participate in local events. Grab a table at the local farmers market and sell some of your best dishes. Set up a public display and share your treats. Sponsor a local charity run or other charity event.
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Getting your name out there in your area means you’ll have more loyal customers throughout the year.
Most of the techniques mentioned above are new methods, but some common methods are just as useful. Here are some common marketing methods that you should not ignore.
It is a well-known fact in business that opening and operating a successful restaurant is one of the most difficult things in business. From managing inventory and complying with health code regulations to dealing with staffing issues and avoiding credit issues, the restaurant business is tough.
Selling a restaurant doesn’t have to be difficult. There are affordable ways to attract new customers and retain old ones.
Restaurant Marketing Strategy By Emily Mathew
Already open and seeing a drop in traffic? Bring new ideas to create new customers.
Keeping an open mind and thinking about marketing in a new way can give you a fresh perspective. Maybe you’ve never tried a digital marketing method like public wi-fi before. Maybe you didn’t know that you can use Instagram or Yelp to your advantage.
Ensuring that marketing is part of the overall business costs is critical to the success of any business. Creativity and timeliness are key to a successful marketing strategy.
Feel like you’re too busy to tackle the entire marketing strategy? Need help knowing how and where to start?
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Please contact us now to help you get started. We’d be happy to hook up your social wi-fi, launch a text message marketing campaign or help you with your entire online marketing strategy. Home /SEO Blog / Restaurant Marketing Plan: Strategies and Ideas to Manage More ▼