Marketing Strategy Guidelines – Business Engineering is a foundational discipline built by It combines different disciplines into one powerful subject, so you can become a much more effective businessman!
In 2011, I enrolled in an international MBA. For me, an MBA with a legal background was an opportunity to quickly change direction.
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I wanted to pursue a career in business (more of an entrepreneur than a manager). And I wanted to quickly find a career path to move to the US (I’m from Italy).
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Fast forward to 2013, after completing my MBA, I managed to land an analyst job in California with an emphasis on corporate finance and business strategy.
However, instead of becoming an entrepreneur, I was stuck in a certain career path where I had to take a few linear steps – just like in the military – and wait a few more years to move up the ladder.
Fast forward four years to the start of my MBA and three years to my new life in California. The career I got into through my MBA was not satisfying to me.
That’s not why I enrolled in an MBA. So I quit my job, went back to Italy and started my digital business (a lot of things happened in the meantime, like I moved to New York for a few months, but for the sake of brevity we’ll skip that part for now).
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I thought most of the things I learned in business school would be very useful for a linear career in a company.
They weren’t as useful to me as a digital entrepreneur. So I had to go back to learning on my own, experimenting a lot and learning a bunch of new things from scratch in the process.
To make things more interesting, I also joined a high-tech startup in 2016, for which I still manage the Enterprise unit.
It’s a true journey into the business world and a collection of resources I’ve learned the hard way over the years to help you navigate the uncertain business world.
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FV is not a quick business education for the sake of it; a minimal dose of business education leads to action, not paralysis;
It is about original and independent research, the fruit of thousands of hours of analysis, research and critical thinking.
The name might make you think you can learn everything you need to know in four weeks.
Instead, it’s a concept to start a journey where you can learn and apply basic advanced business concepts in the real world within weeks.
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Personally, it took me years to master some of the concepts covered in this blog, and often the transition involved forgetting things that were no longer relevant or never were.
The real world is highly contextual. Things that work in one context don’t work, or worse, are disastrous in a new context and environment.
That’s why I try to stay agnostic. There are many tools, frameworks and methodologies that you can use, but they should be evaluated based on the environment you are going for.
But the process is important. The process sticks because it helps you quickly understand the context.
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In 2015, when I changed the focus of my previous career to building a fully digital business, I discovered that the education I had received through my MBA did not help me build a digital business.
So I set out to document my new journey, and as I went through it, I thought about how to create the business school resources I want when I start my own business.
As I brought more and more things out into the world, I was able to gather feedback on whether these resources might be of value to other real-world practitioners, and that’s what fascinated me and still does.
When I hear people send messages about how they responded to resources from the site; how they started their business; how they moved on in their careers or started a new role brings me satisfaction and happiness.
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In order to continue to fund my passion, research and enable more people to learn advanced business concepts, I needed to become financially viable.
The blog is mainly monetized through premium products (courses, books, subscriptions, sponsorships) for people who want to take their knowledge to the next level.
People who come are extremely happy with the free resources available. While those people who are ready to take the next step to join our premium resources.
The business world was changing rapidly; The digital world has changed the way business operates and understanding its dynamics has become critical. That’s why I created this blog. I’ve documented all the lessons I’ve learned over the years and made them available to you here to make it the best place for digital entrepreneurs, managers and business people.
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When I got into digital marketing, I came from a completely different background. I graduated in law, after an international MBA I worked as a financial analyst in a real estate investment company. This experience taught me to look at hard numbers and dissect the balance sheet of any company to understand the business logic behind them. By understanding how money flows, you can also understand the strategic thinking of any business.
When I turned to digital marketing, I was looking for ways to break free from the usual 9-5 job and be alone. The problem was that all the things that were most visible on the web ended up being the least useful. I soon learned that visibility does not equal relevance. However, I wanted to highlight some practical resources that anyone can use to improve their business or at least better understand the world of business.
Then I joined a tech startup. There, I helped the company develop its business since the end of 2016. One thing that was clear to me from day one is that a solid marketing strategy is critical to the success of any business. From there I started learning everything I could about the business model, business strategy, distribution strategies and growth marketing.
An MBA can still be a valuable program for people who want to advance their business careers. And for ambitious entrepreneurs. However, there are some key aspects of MBA programs that make them too risky by today’s standards.
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As the business world changes at an increasingly rapid pace, the opportunity cost of enrolling in an MBA program has become too high for many people.
That’s only part of the story, I say. Indeed, today MBA programs have become too risky for several reasons:
In this blog I talk about business models. And I focus a lot of attention on those models that change the game. To make sure it doesn’t involve a lot of interference. What we accept and take for granted is the modern model of business and education. However, the basis of this model has been developed in the world in recent decades.
Many of the modern business models that have reshaped the business world and rewritten the rules seem to date back to a bygone era. Where centralized and closed models have won in recent decades. New technologies will eventually enable the decentralization, exchange and relocation of companies, processes and teams.
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So you can learn everything about business growth, distribution, business models and digital entrepreneurship.
One of the most important lessons from studying technology companies is how distribution and the ability to design a sustainable business model are some of the most critical aspects. The more a company is based on a technological product or service, the more technical people (engineers or programmers) the founders are. Although it is great and allows us to create an amazing product. It can also lead to overseeing the right sales and distribution strategies, allowing the business to scale quickly and become sustainable!
As a business development manager, I also focused on finding the right strategies, distributions, sales processes to accelerate the growth of the digital business. It is important to never lose focus on the product and the customer’s needs. I believe that by fulfilling a great product based on customer needs, distributed through the right channels, any company can quickly and sustainably achieve success.
The community says I studied more than a three-year part-time MBA in 90 minutes in a coffee shop
Guide To Marketing Strategy
I’ve been blown away by Gennard’s constant stream of great summaries and productive insights. He is one hardworking and sensitive producer.
Thanks to this, I learned about some basic business concepts that everyone interested in business should know, as well as the business models of the companies that are shaping the world. Laura Soto von Arnim, Senior Information Security Specialist –