Marketing Strategy Hubspot – Inbound marketing for education is engaging students (and their parents) by creating valuable content and experiences tailored to them.
It’s time to put your students first. Inbound marketing is all about helping your customers – providing them with what they need, when they need it. Marketing and sales pitches are outdated. Education providers looking to convert more students need to step away from pushy, impersonal marketing messages and look to the onboarding process to make their growth goals a reality. Inbound marketing is about engaging students (and their parents) by creating valuable content and experiences that are tailored to them. It’s about solving problems for your customers and personalizing their experience with your school, college or university at every stage of their journey with you. The main goal of inbound marketing is to attract new prospects, engage them with useful content, and delight them by offering professional advice, products, and services; all without annoying them or interrupting them with traditional marketing methods. Implement an inbound marketing strategy An inbound marketing strategy can include different channels and types of content to drive prospects and customers to your website. But in-house marketing is just one of a big movement in the world of education – and indeed business. This is the basis of the idea that it is not enough to just attract people to your website; you must continue to help, support and encourage them after they become a customer. This is how your school, college or university develops. Inbound marketing means ensuring that sales, engagement and service are constantly focused on how to help current and prospective students. HubSpot calls this the “flying wheel,” and the inbound philosophy engages and accelerates this upward movement—from attraction (sales), to engagement (attention), to delight (delivering exceptional service). —to help you grow faster and develop the Best. In the image above, you can see some of the tools you can use at each stage of the customer journey. We will detail each step below, showing you the steps your school, college or university needs to take to successfully implement a marketing strategy to increase your student numbers: Your starting point: Developing buyer personas as buyers are. the cornerstone of any inbound marketing campaign. These fictional stories are a great way for you to gain a foothold in the mind of your target market. Determine who your ideal student will be and who are the key decision makers during the journey (from their initial inquiry to enrollment). Use this information to ensure that your ad campaigns are personalized – and targeted to the right people. Learn more: The Role of Personas in Education and Volunteer Marketing HubSpot has a handy persona development tool that’s a great starting point, filling out copies for every person involved in your student journey (from the student themselves, to their parents, and all kinds of decision-makers). Think about what their life is like and what motivates them. This will help you tailor your marketing content to answer their questions. Developing Your People Step 1: Attract – Get the Attention of Your Target Audience Attracting your prospective students and their families through inbound channels means looking at your potential buyers and how they engage in content creation and promotion. You don’t want just anyone to come to your website. You want the best people to be leaders and ultimately happy students! How do you get them there? You attract the most of the right people, with the right things, at the right time. Learn more: Converting visitors to registrations: How to use your website effectively To reach your target audience, start by creating and publishing content – such as articles, content offers and social media – that provide value. This way, your ad becomes more relevant and useful to your target audience. She doesn’t stop. Some examples of content you can provide: A guide on how to choose the right university A post to help parents choose a subject for their children A social media post about student success stories at your college A guide to your university city with content from the present. students A profile to show the types of courses you offer at your college An article written by industry experts recommending your university through social media for the next step in your admissions process To engage your audience at a deeper level through inbound marketing, promoting both. content with SEO strategies. An SEO strategy will require you to target specific keywords and phrases related to your products or services, the challenges you solve for your customers, and the ways you help your audience members. Learn more: SEO: Getting the most out of your school website This will allow your content and information to appear naturally on search engine results pages for people looking for that information – also known as your audience or friends your trades that are right for you. business. Step 2: Engagement – effective communication = long-term relationship When using engagement strategies to attract your audience, be sure to communicate and conduct interviews with current students/families in a way that will make them want to build a long-term relationship with you. When using these affiliate strategies, include information about the value your school, college or university will provide. Your conversation should be personalized, personalized and ultimately you should convince your prospective students that your educational offering is right for them. Look at your current ‘customer journey’, what did your conversation look like from initial inquiry to registration? Are all your employees sending the same message about your commitment? Learn more: From top to bottom – deliver value at every stage of your admissions process Who will your prospect join in their student journey with you? We often hear that these people include: Marketing & Credentials / Union Staff Senior Department Managers / Schools (Academic) Heads of Staff/Years / Student Services (Pastors) Welcomers / Administrators / SENco Support Team / Support Team By looking at the customer journey in detail, you can ensure that everyone in your team has the same goal for every conversation: providing the best service and being helpful as much as possible for your student / family. Specific affiliate strategies can include how you manage and manage your inbound calls and how you manage your open house events. Focus on how customer service representatives handle calls from leads and prospects. Also, make sure you always offer solutions that match your customers’ needs in every conversation, rather than just talking about who you are and what you offer. Learn more: 7 ways live chat improves the customer experience. The engagement stage is where you’ll capture your student’s contact information and interests, so you should consider your website forms, contact information/CRM functionality, call-to-action buttons and content. smart to personalize your communications. Learn more: Master Guide: Converting Your Website Visitors By working effectively with your prospective students and families, you will ensure that your relationship is productive and that meeting the needs of the prospective student guides your conversation. . Step 3: Delight – keep your customers happy, satisfied and supported with engaging engagement strategies to ensure that customers are satisfied with the service you provide long after they have interacted with you. These strategies include your team members becoming advisors and experts who help at all times. Using ideas, anecdotes and research to help, support and ask for feedback from your current students is a great way to feel good about yourself. Bots and surveys should be spaced at specific points in the customer journey to ensure they are meaningful and relevant. Learn more: Implement automation to streamline your marketing and catering For example, a satisfaction survey can be sent after an open house or perhaps after your student finishes their first semester with you. Surveys are a great way to get their feedback, review ideas for improvement, and let them know you value their thoughts. , the content of the website and social media also play a significant role in the enjoyment of current students and their families in education. Use your platform as a way to share student success stories, take videos of interesting events, share student work, and engage in meaningful conversations. Learn more: Creating Content That Changes: Educators and Entrepreneurs Working Together Reason: Free Content Editor Social media followers can use one of their profiles to respond, ask questions, or share experiences together and your products or services. Respond to these interactions with information that helps, supports and encourages followers – it shows that you hear them and care about them. Finally, the hallmark of an admissions strategy focused on customer satisfaction is one that helps and supports customers in any situation, whether your school, college or university benefits from it.
Marketing Strategy Hubspot
