Marketing Strategy Is – Business engineering is the main discipline that builds . It combines different disciplines into one powerful content so you can be much more effective in your business!
In 2011, I enrolled in the International MBA. Coming from a legal background for me, the MBA was a way to quickly change direction.
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I wanted to pursue a career in business (more as an entrepreneur than a manager). And I wanted to quickly find a career to move to the US (I’m originally from Italy).
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Fast forward to 2013, after completing my MBA, I was able to land a job in California as an analyst after completing my MBA with a focus on corporate finance and business strategy.
However, instead of being an entrepreneur, I was stuck in a fixed career where I had to – like in the military – take a few linear steps and wait a few more years to move up the ladder.
Fast forward four years since starting my MBA and three years into my new life in California. The career journey I discovered through MBA was not fulfilling for me.
That’s not why I enrolled in an MBA. So I left, went back to Italy and started my own digital business (a lot happened in between, like me moving to New York for a few months, but for brevity let’s skip that part for now).
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I realized that most of the things I learned in business school, while very useful, were for a linear career in a corporation.
They weren’t that helpful to me as a digital entrepreneur. So I had to go back to learning on my own, doing lots of experiments and in the process learning some new things from scratch.
To make things more interesting, I also joined a high-tech startup in 2016 for which I still lead the Venture unit.
It’s a real business journey and a collection of resources I’ve learned the hard way over the years to help you thrive in an uncertain business world.
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FW is not about rapid business learning for its own sake; it is about the minimum dose of business education that leads to action, not paralysis;
It includes original and independent research, the results of thousands of hours of analysis, research and critical thinking.
The name might make you think you can learn everything there is to know in four weeks.
Instead, it’s a journey-start concept where, in a few weeks, you can learn basic advanced business concepts and apply them in the real world.
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Personally, it took me years to master some of the concepts I covered in this blog, and often the transition was to forget things that weren’t relevant or no longer existed.
Real life is very contextual. Things that work in a catastrophic context will not work or succeed in a new context and environment.
This is why I try to remain agnostic. There are many tools, frameworks, and methodologies you can use, but each should be evaluated against your environment.
However, the process is important. The process sticks because it helps you quickly understand the context.
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When I completely changed my focus from my previous career to building a digital business in 2015, I found that the education I received through my MBA didn’t help me much in building a digital business.
So I set out to document my new journey, and as I went through it, I thought about building the business school resources I wanted to have while building my own business.
As I put more and more stuff out into the world, I was able to gather feedback on whether these resources could be valuable to other practitioners in the real world, and that’s what really interested me, and yet that’s what keeps me going.
When I hear people posting about how they acted on resources from; how they started their business; how they progressed in their careers or started in a new role is what brings me satisfaction and happiness.
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In order to fund my passion and research and enable more and more people to learn modern business concepts, I needed to be financially sustainable.
The blog is mainly monetized through premium products (courses, books, subscriptions, sponsorships) for people who want to take their knowledge to the next level.
People who come here are very happy with the free resources available. While those willing to take the next step to participate in our premium resources.
The business world has changed rapidly; the digital world has changed the way entrepreneurship works and understanding these dynamics is essential. That’s why I created this blog. I’ve documented here all the lessons learned over the years and as I’ve done, I’ve made them available to you so that this can be a reference point for digital entrepreneurs, executives and business people.
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When I first got into digital marketing, I came from a completely different background. I graduated as a lawyer, after the International MBA I worked as a financial analyst for a real estate investment firm. This experience taught me to look at hard numbers and analyze each company’s balance sheets to understand the business logic behind them. When you understand how money moves, you can also understand the strategic thinking behind any company.
When I started digital marketing, I was looking for a way to break free from the typical 9 to 5 job and be on my own. The point was that all the stuff that appeared on the web was the least useful. I soon learned that visibility is not the same as relevance. However, I wanted to lay out some practical resources that anyone could use to grow their business or at least better understand the business world.
Then I joined a tech startup. It was there that I helped the company since the end of 2016 to develop its business operations. One thing that was clear to me from day one is that a solid distribution strategy is critical to the success of any company. From there I learned everything I could about business modeling, business strategy, distribution strategies and growth marketing.
An MBA can still be a valuable program for people who want to advance their business careers. And for budding entrepreneurs. However, there are some fundamental aspects of MBA programs that make them too risky by today’s standards.
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As the business world changes at an increasingly rapid pace, the opportunity cost of enrolling in an MBA program is too high for many people.
However, this is only part of the story, I argue. In fact, MBA programs today are too risky for several reasons:
In this blog I look at business models. And I pay a lot of attention to these game-changing models. Of course, this is not much of an invasion. What we accept and take for granted is a modern business and education model. However, this model has a basis in the world modeled in recent decades.
Many modern business models that have reshaped the business world and rewritten the rules seem to date from an earlier era. Where centralized and closed models have won in recent decades. New technologies are finally enabling the decentralization, disintermediation, and decentralization of companies, processes, and teams.
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Therefore, you will be able to learn everything related to business growth, distribution, business modeling and digital entrepreneurship.
One of the most important lessons learned from studying technology companies is that distribution and the ability to design a sustainable business model are among the most important aspects. The more companies that are based on a technology product or service, the more founders will be technical people (engineers or programmers). Although this is great and allows us to create an amazing product. This can lead to spotting the right sales and distribution strategies that will get the business off the ground quickly and become sustainable!
As Head of Business Development, I also focused my efforts on finding the right strategies, distributions and sales processes to accelerate the growth of digital businesses. It is important not to lose focus on the product and customer needs. From meeting a great product, built on customer needs, distributed in the right channels, I believe that any company can achieve success, quickly and sustainably.
Society says I learned more in 90 minutes in a coffee shop than the resources of a three-year correspondence MBA
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I have been delighted by Gennaro’s constant stream of excellent summaries and fruitful insights from . He is a hardworking and responsive producer.
Thanks to what I learned about some of the basic business concepts that anyone interested in business should know about the business models of the companies that are shaping the world. Laura Soto von Arnim Senior Information Security Specialist –