Marketing Strategy Jobs Los Angeles – Get the digital marketing information and SEO salary guide and hiring trends that business leaders and job seekers need today as they plan for success in 2023.
The way companies evaluate and set salaries is evolving. Get the digital marketing salary trends business leaders and job seekers need as they plan for success.
Marketing Strategy Jobs Los Angeles
Unemployment rates may return to pre-crisis levels, but job seekers remain in the driver’s seat when it comes to choosing where, when and how to work in digital marketing.
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618,000 marketers quit their jobs in the Great Resignation of 2021 (opens in a new tab) . That volatility continued into 2022, with 62% of marketers changing jobs (they’re open to new ideas) and 24% actively looking for a new role.
With 92% of hiring managers (opens in a new tab) saying they still face talent acquisition issues, marketing leaders looking to grow their digital marketing teams in 2023 must prepare to deliver what top candidates are looking for. Explore the 2023 digital marketing salary guide, compensation metrics, and hiring trends you need to know to develop a successful recruiting and retention strategy—or achieve your career goals.
In an increasingly complex work environment, businesses must now decide whether salaries are based on headquarters location, employee location or market trends. Your choice will affect your recruiting success.
A survey of marketers found that 59% of businesses have a dedicated SEO team at the bottom of business leaders’ priorities in organic marketing resources as brands’ digital presence continues to take center stage.
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By 2021, nearly 1.3 million marketing jobs will be posted on LinkedIn—a 374% YoY increase. This translates into a more competitive work environment for employers. As a result, searches for “freelance digital marketing” are up 313% by the summer of 2022, and hiring managers are looking for alternative, short-term talent solutions to fill critical skills gaps.
Today’s talent wants flexible career opportunities. Our data shows a 650% increase in hybrid job searches and a 174% increase in remote job search volume.
Marketers often look for “embedded work culture” (133% YOY increase) and “healthy work-life balance” (129% YOY increase). An employee engagement strategy can help companies achieve both by attracting talent who see these as non-negotiable.
Before we dive into digital marketing salary trends, here are the best ways to shape your marketing team for success in 2023.
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The size of a digital marketing team will vary depending on the size of your company. Compare your current head count to the average head count below to determine how much extra material is needed.
Regardless of the size of your company, working with thousands of international brands has shown us the importance of having an owner or a dedicated team of marketing experts below to get the maximum ROI from your marketing spend.
Responsible for monitoring search engine presence, visibility and rankings as well as developing keyword and organic marketing strategies that move your business to the top of the search engine results page most relevant to your audience and business.
Responsible for the entire content creation process from concept to implementation, delivery and continuous evaluation. This includes monitoring blogs, emails, videos, e-books and more.
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Responsible for maintaining, executing and monitoring the results of paid digital advertising campaigns on platforms such as Google Ads and social media.
Responsible for designing website content, digital ads, social media and blog content to engage audiences and promote the company brand accurately and consistently.
Responsible for creating, executing and measuring demand generation, lead to purchase and other email campaigns that drive prospects and results.
Is having one person in charge of SEO enough or do you need a whole team? A survey of marketers in 2022 revealed that SEO is the focus of 59% of business organizations’ time. 14% of marketers in business organizations said SEO is embedded within their organization’s content team, and 19% said SEO sits with the IT team.
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The increasing number of organizations evaluating their SEO teams shows the increasing investment and priority of organic marketing for leads. Coming out of the crisis, brands are realizing that their digital presence must remain a priority to compete in the market.
If you’re a hiring manager, how do you know what your competitive salary will be for a social media strategist in 2023? If you’re a professional, how do you know if you’re getting a competitive offer from an employer for a graphic design role?
To help you find an answer, we analyzed data from Payscale (opens in a new tab), LinkedIn, and the US Bureau of Labor Statistics (BLS). Download the complete 2023 Digital Marketing Salary Guide to find national average salary data for full-time digital marketing positions based on the candidate’s years of experience (early, middle, late).
Where can you find top SEO expert salary, content creator salary or other above average salary? Although remote roles are on the rise, major metropolitan areas like New York City, San Francisco and Seattle are hiring hot spots that offer the most competitive salaries for digital entrepreneurs — at least for now.
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Digital marketing managers in San Francisco are roughly 31% higher than the national average (opens in a new tab).
Companies looking to hire talent from these regions in 2023 will need to adjust their compensation offerings to attract the most experienced talent. To better understand how these higher fields affect the salary range, we analyzed the average salaries of the three most in-demand specialist roles in the top 10 US centers Download the 2023 Salary Guide to view the results.
If you’re looking for digital marketing talent, you want to know how the growing demand is impacting your candidate search. If you’re looking for a job, you need to know the roles that offer you the best opportunities and the skills you need to get the job you want. Let’s look at the general market.
Professional digital marketing skills continue to be in high demand. 1.3M marketing jobs (opens in new tab) were posted on LinkedIn in 2021, representing 374% YOY growth (opens in new tab). This is good news for job seekers heading into 2023, but employers will have to work hard and make an attractive offer to win over candidates who are likely to receive multiple offers.
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Employers aren’t the only ones having trouble filling mid- to senior-level digital marketing roles. According to ManpowerGroup’s 2022 Global Talent Shortage report, the global talent shortage across all industries has risen to 16 (opens in a new tab) with 3 in 4 employers reporting difficulty finding the talent they need.
The good news is that more workers than ever are looking for digital marketing jobs as the demand for digital marketing skills continues to rise. Digital marketing is one of the top 3 skills (opens in a new tab) American workers will learn in 2022.
According to the data, search volume for many digital marketing jobs has increased year-on-year – evidence that talent is out there and looking for the right opportunity:
Recruitment and retention strategies adopted by organizations before the outbreak have changed. While some benefits, such as remote work and work-life balance, are still in high demand from a talent perspective, others are growing.
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Employees are encouraged to look for jobs that offer a strong benefits package. But in 2023, the unique benefits you offer will play an even bigger role in your ability to recruit and retain experienced digital marketers.
Specifically, our research showed an increase in marketers looking for “companies with unlimited PTO” (190% YYY) and “pet-friendly offices” (57% YYY).
Download the 2023 Salary Guide for a deep dive into the latest digital marketing benefits trends to help inform your benefits package and attract today’s most sought-after talent.
93% of organizations surveyed by SHRM (opens in new tab) offer a telemedicine or telehealth benefit to their employees, a 20% increase from 2019.
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Can AI help you recruit talent? See what search engine data reveals about HR automation trends in our B2B Market Leaders & Tech Trends 2022 report.
The late Peter Drucker (opens in a new tab), respected management consultant and educator once said, “Culture eats strategy for breakfast.” Nowhere is that statement more true than in 2023.
Company culture is the deciding factor between those who have the best digital marketing and those who don’t.
Search data confirms this, showing an 85% YOY increase in searches for “employee engagement in the workplace”. Search trends help identify specific aspects of a company’s culture that are most attractive to potential hires. Top mention for digital marketers: Inclusive work culture (133% YY). It is closely followed by “Healthy Work Life Balance” (YYY up to 129%).
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Find out the top reasons why Gen Z and Millennials choose to work for their current organization to learn what these generations are prioritizing for employers by downloading the Complete 2023 Salary Guide.
Elon Musk made big news earlier this year when he asked all Tesla employees to return to the office full-time or resign (opens a new tab), sparking a huge debate: What will the future of work look like? It is