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Do you have the skills to publish social media posts? Do you enjoy weaving brand stories into interesting stories? If so, you may not be interested in a career in marketing.
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Companies need digital marketers who are smart and willing to pay competitive salaries for their services. But if you’re a new marketer, knowing where to find high-growth entry-level digital marketing jobs can be a bit tricky.
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To that end, we’ve compiled a list of the highest paying digital marketing jobs, a list of skills you need to master and an explanation of how digital marketing can help you start your journey to becoming a marketer. digital.
Getting your first job is always difficult, no matter where you work at the start-up level.
So, what kind of entry-level digital marketing jobs should you do as an intern? Here are six titles to consider. All salaries are obtained from PayScale.
As their title suggests, email marketing experts create campaigns that connect clients’ businesses and generate sales. In addition to writing and designing email templates, these experts are also tasked with growing customer lists and building customer relationships.
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Anyone who wants to become an email marketer should have at least some experience with tools like Salesforce and MailChimp, as well as a basic knowledge of HTML. Research and analytical skills are important, as are writing skills.
After gaining a few years of experience, email marketing experts can move into the role of digital marketing manager or communications director.
Digital marketing expert is a general term for any marketing professional who knows how to present and sell products and services online. While in this role, you will be asked to perform a variety of tasks involving search engine optimization (SEO), pay-per-click (PPC) advertising and content production.
This professional has some SEO and PPC knowledge and is proficient in Google Analytics, Google Ads and HTML. The ability to research, write and edit content is a must, as is experience with a content management system (CMS) such as WordPress.
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After gaining industry and leadership experience, digital marketing professionals can move up the corporate ladder to become digital marketing managers or strategists.
These professionals develop graphics for social media campaigns, websites and email marketing. Therefore, graphic designers do a lot about the look and feel of a company’s brand image. Digital graphic designer proficient in Adobe Suite (Photoshop, Illustrator, InDesign, etc.), web management software and digital photo and video editing. Of course, creativity is important too!
Becoming a graphic designer is a starting point for those who eventually want to become an art director or creative director.
This professional writes, writes and writes some more. Content specialists, or content writers, produce newsletters, blog posts, emails, press releases and product descriptions, among other copy materials. They bring clarity to complex ideas and bring unusual topics to life. In addition to having strong writing and editing skills, content specialists must know how to research and write with SEO in mind. While there is room for creativity, your work must be clear and effective.
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With some content writing experience, you can become a content strategist or take on more responsibilities as a digital marketing manager or web content manager.
Search engine optimization (SEO) experts ensure that content ranks as high as possible in web searches. These professionals know how to reach the first page of Google using keywords, tracking tools and competitive research.
SEO experts should be familiar with all Google tools (eg, Analytics, Ads, Tag Manager) and other SEO technologies such as DeepCrawl. Some employers may prefer job applicants with a computer science or programming background, although a formal degree is not required.
After spending a few years in an SEO expert role, you can move into a management position or take up the opportunity to be promoted to digital marketing director.
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This work involves more than posting a sunset photo on Instagram or retweeting a blog post on Twitter. In this role, you will oversee the organization’s social media presence across multiple platforms. This might mean developing a brand image, tracking engagement, or dealing with customer complaints.
Social media professionals typically have experience with multiple social media platforms. They also have the ability to identify influencer marketing opportunities and understand cost-effectiveness. All social media professionals need to be good short-form writers with an excellent visual sense. A sense of humor won’t hurt, either!
Like other digital marketing jobs, this role gives social media professionals the opportunity to take on additional responsibilities as a social media director or marketing manager after spending several years on the job.
New York/New Jersey offers some of the best digital marketing salaries in the country. In fact, according to the US Bureau of Labor Statistics (BLS), New Jersey is the highest paying state for marketing professionals, with an average annual salary of $91,360. In New York State, the average salary is low. is $78,240.
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All this said, the money a person earns is usually commensurate with his experience. For example, PayScale data shows that salaries for digital marketing specialists can range from $49,000 to $70,000. These differences persist higher up the corporate ladder as well; Digital marketing managers with less than one year of experience typically start at $49,000, while experienced managers may earn up to $89,000.
Wondering how much you can make working at an entry-level digital marketing job in NYC? Here’s a quick list of what you can expect to earn in some entry-level jobs.
BLS analysts predict a bright future for marketing majors, especially in New York. Employment opportunities are projected to increase by 26 percent by 2026, with 7,950 job opportunities expected annually.
Bureau of Labor Statistics analysts confirmed this promising news, writing that “job growth will lead to increased use of data and market research in many industries. It will be needed to help understand customer needs and desires, measure the effectiveness of marketing and business strategies, and to identify factors that affect product demand.”
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The New York metropolitan area is already among the best in the country for marketing professionals. It has the largest number of employees in the field and a high level of work concentration. According to BLS statistics, New York state ranks second only to California in terms of professional job market rates.
In addition, with remote work on the rise, digital marketing professionals have more opportunities than ever to live and work where they want, instead of moving to their employer’s physical office location.
Digital marketing degree jobs are in high demand because they are well-paying, remote-friendly and have great growth potential. Let’s break down exactly what a digital marketing career can offer you!
As mentioned above, salaries for entry-level digital marketing jobs often start at more than $50,000 per year. Higher pay for those willing to take on more responsibility; According to PayScale, the average salary of a top digital marketing manager is $67,000. Experienced managers can make more than $90,000 a year – or higher if they live in a high-income state. .
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Digital marketing professionals are essential in almost every industry you can name – from government to finance, healthcare, education and entertainment. The list is endless. Entry-level opportunities are expanding, as are promotion prospects. CareerOneStop projects the national demand for marketing managers to increase 7 percent through 2029. If you enter digital marketing, your career growth potential is high.
With communication becoming more accepted, and in some cases encouraged, you may not have to root your life for work anymore. According to BLS statistics, the states with the highest number of marketing jobs include Boulder, Colorado, Utah’s Silicon Slope and Seattle. You can live in New York and work for a company headquartered across the country – or vice versa.
The majority of respondents to PayScale’s career survey said they were “very satisfied” with their digital marketing strategy jobs. Those who work as email strategists, social media strategists and digital graphic designers all also give satisfactory ratings for their work.
Can negative things come out? Of course—for marketers, the biggest challenge is keeping up with technology, consumer preferences, and social media trends. This is not a job for beachgoers; You need to be passionate about your work!
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Are you sure that your digital marketing experience will meet the needs of future employers? Let’s allay that fear. The good news is, entry-level digital marketing jobs don’t require a resume rich in technical skills. In fact, you may be more prepared for the nomination than you think!
That said, you need formal education. As with most entry-level jobs in this field, a bachelor’s degree is often recommended (though not required). However, if you don’t have the time or desire to pursue four years