Marketing Strategy Jobs Toronto – Marketing careers allow you to be in control of an organization and manage the success of a product or service. Marketing is a core function of most organizations because it generates profit. Since all businesses need strategies and processes to sell their products or services to customers, this path gives you the opportunity to work in the following categories:
There are many types of marketing jobs available, and it can be difficult to know where to start and which direction to go. Check out the Working in Marketing resources below to help you get started.
Marketing Strategy Jobs Toronto
Gain paid sales experience during your degree with the UBC Sauder Co-op program! Complete three 4-month internships to learn new skills and expand your professional network.
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To network, network and learn more about this profession, consider joining an organization. Options include:
The Brand Management Mentorship Program (BMMP) is led by a former UBC Sauder marketing expert and mentored by Professor Tim Silk.
The strength and success of BMMP comes from our team of former mentors who have successfully placed some of the most prestigious brand management positions in leading companies, such as Labatt, L’Oréal, Pepsi and Procter & Gamble , among others.
BMMP mentors have a deep understanding of what it takes to be successful in the interview process as well as on the job. After going through the process themselves, they can provide intelligent feedback on resume, job search, and interview skills. E-commerce is a crowded field. Build a better product strategy and increase your chances of success with these expert tips.
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Writers are experts in their field and write about topics with which they have experience. All content is peer reviewed and verified by experts in the same field.
Jonathan is an e-commerce product management expert who has developed and launched successful products for brands such as PepsiCo eCommerce, Dawn Foods, Instacart and Loblaw Digital.
E-commerce has grown exponentially in recent years and the COVID-19 pandemic has accelerated its adoption in the retail sector. As many brick-and-mortar businesses have closed, businesses have rushed to establish an e-commerce presence or expand their capacity to cater to an influx of online shoppers. In North America alone, the top 500 retailers have seen online sales grow 45.3% annually, according to a 2021 study by Digital Commerce 360. E-commerce products have followed suit, as have a business empire to build a solid e-commerce product strategy.
E-commerce businesses can be divided into four categories: traditional physical stores, brands, virtual services and products, and marketplaces.
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There are distinctions within these categories, but the main considerations relate to all four. When planning your product strategy, consider the following to maximize your e-commerce success:
From the start of your product strategy planning, you need to be clear about who your target audience is and how you will serve them. Without this clarity, you risk producing an ineffective product.
Consider the Juicero, a $400 Wi-Fi-connected Juicero created by a $120 million startup: the machine uses four tons of force to squeeze a drink into a juice pouch (sold separately via subscription), but the public quickly discovered that the juice bag is easy to squeeze by hand. The company ceased operations in 2017 after three years of operation. Juicero created a product that was not in demand because it solved a problem that, in fact, did not exist.
When evaluating products, I find it helpful to remember that often I am not representing the target customer. The US population is approximately 332 million, the median income is approximately $36,000, and 66.9% of the population 25 and older does not have a college degree. . Since product teams may not reflect this demographic, it is important to regularly interview and collect customer feedback throughout the product development process. With the need to innovate quickly and revise services based on competition and customer needs, e-commerce, more than any other marketing channel, requires acute user awareness.
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For companies in the e-commerce sector, a platform is necessary to facilitate transactions. A business can choose to build an in-house platform, purchase a standalone solution, or choose a combination of the two, integrating products and services from third-party vendors.
Monolithic architecture, that is, an independent system with a single code base, is the traditional model for software applications. Although the monolithic architecture has its advantages, more and more companies are moving away from this model and adopting a modular approach known as MACH (microservices-based, API-first, cloud-native SaaS, and not with a head) as they build their technology. . .
Instead of building a custom content management system (CMS), you can choose to use a custom solution. In this scenario, internal stakeholders get access to a feature-rich CMS with regular updates and support faster than if they had to wait for a development team to build it in-house. The benefits of using these types of solutions include scalability, security, and faster time to market.
In a company I worked with recently, the engineering team had already adopted a non-monolithic architecture or was rapidly moving towards such an architecture. Using the MACH approach, Dawn Foods was able to build and launch their B2B platform in just six months. It’s one of the finest e-commerce platforms I’ve ever worked on. PepsiCo eCommerce also used the MACH approach to create an MVP in just one month, securing the funding needed to continue growing its e-commerce platform.
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It should be noted that your choice to build in-house, buy off-the-shelf, or use a hybrid approach depends on factors such as resources, funding, timelines, and goals for your product and organization.
When launching a new product or releasing a new feature, a failed launch can be very costly for your organization and your external partners. This can damage your e-commerce brand image and attract your existing and new customers to your competitors. You could be sued for breach of contract of service or negligence.
Reasons for failed submissions can range from poor user experience to inappropriate recommendations for your employer. To avoid a failed release, you can spend more time testing code or researching users, but you can never miss the thirteen constraints of project management: the need to balance time, space and cost. Product-driven organizations know that to minimize risk, it’s best to fail fast and try constantly.
In the world of e-commerce, consider the work my team and I have done to launch a new checkout experience on the Gatorade website: with thousands of orders per week, we know this can solve any problems with launch of new features. the team has taken steps to mitigate the risk. We launched the new features on a low-traffic test site where 50% of customers were internal employees. We monitored the health of the site for a few weeks until we could verify the stability and quality of the release. This gave us the confidence to push the new checkout experience on the Gatorade website as planned. The expedition was a huge success.
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If you signed up for a new service or product, like food or grocery delivery, you’ll remember the many promotions and offers that were offered to you. Your first instinct was probably to look for the best deal when ordering. But what happened when those contracts dried up? Chances are you’ll come back to the company with the best user experience or value proposition that resonated with you the most.
In most cases, spending money on marketing will help you attract new customers. However, your competitors are competing for the same business. With the growth of online retailers and the increasingly competitive e-commerce industry, it’s more important than ever to focus on loyalty.
At a high level, seasonality is the predictable timing of sales growth throughout the year, with peaks called “seasons” and troughs between periods called “off seasons.” Seasons and seasons are different for each product, depending on factors such as target customers and regions. By understanding your marketing cycle, you can make it work for your team and your product roadmap.
In the retail and service sector, some examples of periods include Black Friday and Cyber Monday, Christmas, Valentine’s Day, Diwali and Singles Day in China. The period includes these dates as well as the period preceding them. The following ideas will help you and your team create actionable roadmaps and reduce employee burnout from working overtime to meet deadlines:
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While there’s no silver bullet to creating the perfect e-commerce strategy or product management approach, you can make significant improvements by looking specifically at your users’ pain points, platform architecture, and -form, testing process, customer retention and timing. These tips, learned in practice, can set you apart from the competition, ensure your organization’s success, and help you succeed in your career in e-commerce product management. specializes in marketing, communications and design jobs in Canada. This blog features interviews, reviews and opinions from the industry.
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