Marketing Strategy Kfc – KFC, the parent company of the famous YUM! Brands, is one of the largest fast food chains in the world. After more than 75 years, KFC’s fried chicken recipe continues to update consumers’ taste buds because it is so delicious.
KFC employs more than 800,000 people and has nearly 27,000 stores serving delicious fried chicken to customers in more than 145 countries and territories around the world. The main goals of KFC are tolerance, friendship and kindness. KFC aims to use the highest quality ingredients and prepare chicken by hand each day to perfection. Everyone is cordially invited to sit and enjoy the special taste of fried chicken.
Marketing Strategy Kfc
Apart from delicious food, another factor contributing to KFC’s success is marketing creativity. So, to understand how KFC used marketing power, let’s look at KFC’s marketing strategy.
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Colonel Harland Sanders, 40, who ran a service station in Corbin, Kentucky, began cooking for customers and is the man who founded KFC. As word of its popularity and delicious food spread, people started flocking to the station instead of the car service. Sanders closed the service center to make way for a restaurant that could seat more than a hundred people. It was during this time that Sanders developed the secret ingredients that produce the Kentucky Fried Chicken that is still served at KFC today. Then, in 1952, in South Salt Lake, Utah, the first “Kentucky Fried Chicken” franchise was opened with great success. Since then, KFC has grown into a global fast food icon with over 27,000 restaurants in over 145 countries.
Since its inception, KFC has been known for its secret recipe of fried chicken with eleven herbs and spices. KFC has a variety of options in its menu, including vegetarian food products. This helped KFC increase customer base and sales.
The company’s presence in both developed and developing countries will help it plan its future expansion goals by providing insight and expertise, two key factors for success in the fast food industry.
To meet the target market of vegetarian and non-vegetarian customer categories, KFC uses demographic segmentation. Its products are suitable for people of all ages, including children and adults. Four groups can be used to classify KFC’s target market as children, youth and adults, families and budget customers.
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Young people and families are their main customers because many young people are emotional and enjoy eating out with friends or ordering food for the whole family online. Adults are part of the second consumer profile, while people with tight budgets are the top customer profile.
KFC previously used a differentiated targeting strategy because the menu was the same worldwide. Recently, it has started to customize its menu to gain more market acceptance. KFC’s marketing plan uses both personal and non-personal marketing channels.
Personal channels involve talking to an audience in person or over the phone, such as when a KFC salesperson introduces a product to a customer. Examples of non-personal marketing channels include physical and online media such as newspapers, billboards, television, billboards, email, websites, events and social media.
The company’s marketing mix was unmatched by its rivals. The four Ps of the marketing mix are used in KFC’s marketing strategy to analyze the brand (product, price, place, promotion). The techniques and methods used by the business to communicate with the target market are called marketing mix. KFC’s marketing plan helps the brand to develop a good market position and achieve its goals.
Kfc International Marketing Strategy
A product strategy is a list of products that a business should offer to its customers. The main dish of the American fast food restaurant KFC is fried chicken. Based on Sanders’ recipe, KFC’s first offering was pressure-fried chicken pieces with eleven different combinations. With over 300 menu options, KFC adapts its menus to local preferences around the world. Continuing to expand KFC’s menu will help create a strong brand strategy, which will support marketing.
This strategy aims to identify where the business has potential customers for its products. The marketing team at KFC follows strict guidelines when setting up its restaurants across the country. KFC’s audience winning strategies have made it a global force today. There are more than 27,000 KFC outlets in more than 145 countries and territories.
Most KFC outlets are deliberately located near schools, universities, offices or other educational institutions. This is because younger generations consume more fast food than older generations.
KFC has the best profit record globally. It offers its products at different prices and levels. The products offered are affordable for people, because they can choose the option that suits their budget. They also offer combos that are more valuable than buying each item individually. It is especially important in price sensitive areas, such as Asia and Africa.
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A company’s marketing plan describes how to promote its products in the market. KFC advertises itself a lot because it is one of the biggest food business. Most advertising is done through newspapers, magazines, billboards, and television commercials. Apart from other cricket matches, KFC also sponsors the Australian Big Bash League (BBL).
KFC advertises using the slogan “Its finger-lickin’ delicious” to convince its customers about the quality of its delicious food offerings. Thanks to a strong social media presence, KFC can communicate and engage with its customers while educating them about its products and services. KFC uses its restaurants a lot to promote new products.
Fast food restaurant chains, the largest restaurant chains in the world, provide quality food and atmosphere to attract consumers. Here is a list of the most famous and largest restaurants in the world. Muskan Kapoor
KFC started a revolution in the world of food lovers. They are always looking for new ways to provide their customers with high quality food at an affordable price. It is the main focus of KFC’s global marketing strategy. KFC nowadays focuses on maintaining brand name and customer loyalty. KFC, the world’s second largest chicken restaurant chain, has achieved significant success in dominating the market. The fame, admiration and praise it has won clearly shows this. Let’s take a look at some amazing marketing strategies that have contributed to our current success:
Kfc Marketing Strategies
There is no doubt that KFC has established itself online and offline. Discussing their offline presence, KFC has more than 27,000 stores in more than 145 countries and territories. They have traveled every country and state. This is evident in KFC’s expansion outside the city.
In terms of online presence, KFC provides a website where customers can purchase products. After launching the website, their income has increased significantly. Plus, it offers super fast shipping on its own. Additionally, it can also be found on food delivery apps.
KFC uses AMP technology to send bulk emails. These emails are difficult for customers to ignore in their inboxes because they are somewhat different from regular emails. OK, but how? They include additional features like order buttons, product carousel, sliders, animations, registration forms, interactive feed preview, etc. By using this method, you will divide the audience. Once they know who their target audience is, they tailor email campaigns to meet their needs. By increasing awareness and generating conversions, you increase the brand’s profit margin.
KFC uses two methods of content marketing. The first is to create special chicken dishes and attract the media. Second, create original and engaging content for free sites like Youtube. They target both. On their various social media channels, they provide content that is interesting, engaging and informative. It is commendable that they have dubbed the same video in different languages for viewing purposes. They post stories, videos and even pictures as resources.
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They are active on Twitter, Facebook and Instagram to spread brand awareness and provide the latest updates.
They regularly upload interesting information to keep you on their Facebook page. If you read the blog, you will see how they organize contests to engage the audience and give prizes to the winners. To keep up with trends, they even share memes about their products. They also frequently upload pictures and videos with short, concise and catchy captions that act as a hook for people to order, along with the latest information on specials.
Similar to Facebook, they continue to provide entertaining content on Instagram. Pictures of fried chicken mislead customers. Even the availability details of certain meals are shared. Their Instagram shows how much
