Marketing Strategy Là Gì – For most businesses, the ultimate business goal is always profit. So, apart from improving the quality of the product, they also make an effective marketing strategy for themselves to increase their sales in the future.
So what is a marketing strategy? What are 6 good examples of well-known brands that you know? Let’s delve into the article below to get the answer.
Marketing Strategy Là Gì
A marketing strategy is simply understood as a holistic method of marketing and advertising used to help businesses reach their target customers. At the same time, quickly convert them into loyal customers using your products and services. Marketing strategies include:
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Most companies build their overall Internet marketing strategy as a long-term approach. Because they understand the meaning of marketing strategy and the specific benefits it brings.
To help you better understand the marketing strategy, I will introduce you to the main marketing campaigns below.
A marketing mix is a set of marketing tools used by a company to achieve marketing attention in a target market. Marketing strategy is often synonymous with the 4Ps: price (price), product (production), promotion (trade promotion), and place (distribution).
It is an option aimed at a very wide range of markets and high sales. Businesses that choose a mass marketing strategy will mean that they will agree to ignore differences in market segments in order to achieve the goal of helping products and services reach the entire market.
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The benefits that businesses can get from using this strategy are the ability to reach many different target groups, lower risk, lower production, research and promotion costs, higher sales, ..
A differentiated marketing strategy emphasizes market research processes rather than market analysis as a collective strategy. Businesses using this strategy must enter each stage of the market and apply different marketing programs there.
That is, enterprises can sell different types of products at the same time. This strategy helps to meet customer needs, diversify business products and wide reach, but requires high costs of product and market research.
A centralized marketing strategy is a strategic model in which businesses concentrate their efforts and focus on conquering a specific market segment. This helps businesses establish themselves there and continue their journey to create uniqueness and inimitable impact.
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However, with this strategy, they must accept potential risks for the longevity of the market they are pursuing or a decrease in demand for the product in this market segment.
Apart from understanding the marketing strategy, you cannot ignore how to build it to get the above benefits.
To create an effective marketing strategy, an important step is to research your target audience.
This is done by building the habit of consumers to buy products and selling products to people who really care. You can use responsive inbound marketing to ask questions that are relevant to your customers.
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Competitor analysis is a step in creating an effective marketing strategy to help your business get unique ideas and attract customers to buy products. All you have to do is find out what they do, exploit opportunities they don’t have, or meet and interview your competitors’ customers directly to find out what strategies they use.
You can create smart goals like these to make sure your marketing strategy is on track. SMART includes S-Specific, M-Measurable, A-Achievable, R-Related, and T-Time Frame.
There are many marketing channels that you can use when implementing your marketing strategy, such as online marketing channels, self-generated media, viral media, … to be able to convert your audience into potential customers who buy your products. In any case, they must be aligned with the strategy and capabilities of the business.
At this point, you probably have a clear understanding of what a marketing strategy is. So, let’s learn about 6 great examples of marketing strategies from big brands.
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When it comes to consistent branding, it is worth mentioning Coca Cola and the most famous marketing strategies. With a white and red logo, it helps to feel fresh, thereby increasing brand awareness among consumers.
More than 130 years have passed, but Coca Cola still maintains its brand identity and its products are still relevant today. Despite many changes in logos, slogans and advertising campaigns, they still have a very large market share. This suggests that creating a common, understandable and consistent marketing strategy will be very important.
Having a social media presence helped Starbucks stand out quickly. Because it’s a place where businesses and consumers can interact, build close, long-term relationships and help build brand identity. Starbucks has successfully used a social media marketing strategy by creating social media accounts and tapping into what customers want.
The “3 numbers” marketing strategy of no discounts, no social media sales and no concern for competitors has brought great differentiation and success to the well-known fashion brand channel.
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First, they will create products in an exclusive and luxurious style, without following any trends. They don’t even care about competitors like LV or Gucci, and they don’t make any changes to the competition. In particular, the channel uses social media not to sell products, but only to emphasize class.
The most impressive reversal of 2017 should be called BT. Using AIDA’s marketing communication strategy methodically and attractively, Biti’s made a vigorous and truly explosive move into the Vietnamese footwear market. The AIDA formula, which consists of the steps of Awareness, Interest, Desire and Action, has brought BT great success.
Colgate’s marketing strategy of “building trust” has helped them become the leading and most trusted supplier of toothpaste in the world. They do this by providing videos and information related to oral hygiene and come up with effective solutions to prevent tooth decay with their own products. It is through this useful knowledge that consumers are shown the benefits of the product.
Thanks to its famous “rumor building” marketing strategy, Apple doesn’t need to spend a lot of money to promote its products because the media especially loves Apple, even if Apple hasn’t released it yet. There is no information about the novelty, but the media compete with gossip about the “super product” of Apple. This helps them develop a fever