Marketing Strategy Mixue – Mixue, the largest “new tea” ice cream and beverage chain in China, which we profiled as a case study in our Bubble Tea in Southeast Asia report, has filed for an IPO in China.
Its prospectus, available on the website of the China Securities Regulatory Commission, offers some very interesting images of the company. Some highlights:
Marketing Strategy Mixue
It seems that Mixue is still expanding rapidly and the market, including that of Southeast Asia, offers plenty of room for growth.
Mengenal Strategi Marketing Mixue
Whether it can manage the complexity and quality at scale (since all the stores are franchises) will be a big challenge to see.
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We have released an update to the report, called Apples to Apples 2.0. This latest edition goes beyond updating the numbers from the previous report. We have also added some new metrics that provide interesting insights into the business performance of the mentioned companies.
Menjamur, Pakar Unair Bongkar Strategi Marketing Mixue
Take a look at the under-researched space of China’s fast-growing tech companies and the leadership teams that help them thrive.
Focused on strategy and leadership, the book examines the successes of technology companies based on a unique framework: People, Organization, Product and Leadership (POPL). Who doesn’t know Mixue? The presence of the Mixue franchise is quite easy to find in different cities and attracts the attention of many people due to its rather massive distribution.
Mixue is a contemporary beverage brand that is loved by many people for its affordable price and delicious taste.
This drink comes from China and was created by a student named Zhang Hongchao who was inspired by his workplace where the bar sells soft drinks. In 1997, with a loan of 4,000 yuan from his grandmother, he opened the first Mixue store. After 2 years, in 1999 to be exact, he officially opened his second store, named Mixue Bingcheng.
Gerai Mixue Menjamur Di Indonesia, Ini Tanggapan Pakar Unair
Mixue first opened an outlet in Indonesia in 2020, specifically in the area of Cihampelas, Bandung. So far, Mixue has managed to open more than 300 sales points in 2 years.
So, approximately how much is the required fee and what are the requirements to open a Mixue franchise? Read more in the article below.
Reporting on the official website of LPPOM MUI (Indonesian Ulema Council Food, Drug and Cosmetic Evaluation Institute) called halalmui.org, PT ZHINSENG PACIFIC TRADING’s Mixue store is in the process of halal certification.
Although they have not yet received a halal certificate, management highlighted through posts on Mixue Indonesia’s official Instagram account that the ingredients used in the process of making Mixue franchise ice creams and drinks are of high quality and safe ingredients for consumption can be guaranteed.
Jurus Ampuh Buat Bisa ‘riding The Wave’ Popularitas Kayak Mixue
1. 90% of the raw materials used are imported from China. Therefore, the proposed halal certification process takes a long time because it is necessary to apply to Shanghai Al-Amin first.
Quoted on The Low Down Momentum page, the Mixue franchise is one of the most successful franchises in the world with the number of outlets it owns reaching 21,582 as of October 2022. This number even managed to surpass the number of other stores. establishments of well-known brands such as Burger King and Domino’s Pizza. Fantastic isn’t it?
The costs required to open a Mixue Ice Cream & Tea franchise are introduced from various sources, divided into 2 types. The details are as follows.
The first type of franchise is the Mixue outlet in the provincial capital. This type costs +- 380 million with the details below.
Price Cuts Brew Success For Milk Tea Brands
The second type of Mixue outlet is a franchise for cities/regencies costing +- 374 million IDR with the following details.
The above costs include management fees of 18-24 million, deposits of 40 million, equipment costs of 183 million, raw material costs of 130 million and training costs of 3 million. The above costs do not include the cost of renting a business premises and employee wages.
At the stage of inquiry and filling in the registration form, there are a number of requirements that you must pay attention to. The reason is that these requirements can determine whether the approval you submit is approved or rejected by Mixue’s franchise management.
The amount mentioned above may change according to the prevailing policy. So make sure to consult directly with the Mixue Indonesia management.
The Study Of The Milk Tea Franchise Market Gives A Thorough Overview Of The Market Penetration Of Sales Channels With Matching Future Potential And Its Anticipated Cagr Value Of 9.2%.
As with the information shown on the official Mixue website, there are at least 8 steps you need to follow to own the Mixue franchise. The eight steps include:
Mixue’s popularity in Indonesia doesn’t just happen. There are several reasons that allow the Mixue franchise to be well received in Indonesia.
Mixue has good taste and quality. No doubt many people come to try it and become loyal customers.
The price of a Mixue ice cream or drink is quite affordable, making it affordable for various walks of life.
Franchise Mixue: From Capital To How To Register
The third reason is ease of access. The Mixue franchise is spread over several cities and regions, which tempts many people to buy it.
In addition to the good quality of taste and affordable prices, advertising and promotions also play an important role in the success of the Mixue franchise. This brand is very eager to carry out promotions that can attract the attention of many people, especially with the presence of the beautiful mascot Mixue and easily recognized by people, which receives this brand very well in Indonesian society.
Mixue as a famous ice cream and tea brand has its own warehouse and factory. This allows the supply of raw materials to be cheaper and quality to be maintained.
Thanks to its very well-received presence, Mixue took this opportunity to expand its market reach to several cities in Indonesia.
What Marketers Can Learn From China’s Top Up And Coming Domestic Brands
The price offered for each Mixue product may not be as expensive as other competitors in its class. Still, the quality of the packaging they use is definitely the same as premium quality with a packaging design that is no less attractive (attractive).
Friends, this is the discussion about the Mixue franchise. Currently, Mixue is growing in various cities or districts in Indonesia. It tastes good and is cheap, which means that this franchise is almost never empty of visitors!
How? Are you interested in opening a franchise business in this? If you are interested in entering this business, please make sure to contact the existing contact directly. Be aware of all forms of fraud that may occur in Mixue’s name.
Do you need additional capital to open a business? Just apply for funding in Finance! The process is quick and easy, get a BPKB guarantee fund loan for vehicles or a housing certificate with a payout of up to 85% if the requirements are met.
Mxbc—since 1997 Ice Cream & Tea Chain
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