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The “no. BoAt.Nirvana, the no. No. 1 for truly wireless earphones, it has established itself as the fastest growing audio and electronics apparel brand in India over the past five years due to its stealthy marketing strategy.
Marketing Strategy Of Boat
BoAt believes in offering high quality products at an affordable price to its customers. With this motto, the brand has become the fifth largest wearable brand globally.
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The brand presents itself as a lifestyle brand and not a consumer electronics brand. This strategy was showcased during Lakme Fashion Week 2019 in Mumbai, where models wore boAt products as their only accessory while showcasing designer outfits.
BoAt refers to its brand influencers as boAtheads. From recruiting pranksters and celebrities to influencers and stylists, boAt’s influencer marketing game has taken everyone by surprise.
To boost sales, BoAt has adopted digital marketing methods in its marketing strategy. boAt used all the digital tools to make its presence known, such as:
With a deep understanding of its audience, boAt has leveraged its products in the internet parlance of lifestyle choices such as sports, travel, WFH (work from home), and fashion. boAt made the most of moment marketing. The company’s marketing team is excited about taking advantage of Independence Day to launch new products and create fun posts on Valentine’s Day.
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BoAt has also adopted event marketing strategies to promote their brand at various events. AP in cities of India Musicians like Dhillon, DJ Snake and Wiz Khalifa, collaboration with boAt Marvel, official audio partner for 6 teams in IPL and unforgettable boAt concerts like Masaba x boAt, these milestones were the foundation of marketing strategy of brand success.
BoAt believes in innovation. This belief has helped BoAT reach its consumers by exploring new markets and expanding its product range. The company started with the audio device category, which includes wireless earphones, wired headphones, wireless speakers, and wireless headphones. With Trebel, the company is expanding its empire to include Misfits, audio apparel for strong women and girls, men’s grooming products, and the latest smartwatch collection.
BoAt’s remarkable success in such a short space of time demonstrates how a young company with a timely marketing strategy can become a leading brand. Let’s discuss the key takeaway points.
For a brand to grow that fast, it needs help. To handle all elements of integrated marketing communication, you can apply for digital marketing services in Kolkata or wherever you live. A digital marketing company is a catalyst for fueling the success of your brand. Technology has advanced to such a degree that we are surrounded by some of humanity’s greatest inventions. Everywhere we look, we’re surrounded by electronic devices, from smartwatches to wireless speakers to wireless earphones; All of them keep us busy with their services.
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The tech market is now in its best shape. Music is a thing that relaxes our soul, so there is hardly anyone who doesn’t like listening to music. It gets even better when you travel alone, nothing can beat the feeling of having music as a companion.
Now everyone has their own preferences including music, in this case headphones and earphones are a must so you can listen to your favorite tunes without being in the way of others.
In recent years, the demand for headphones and headsets has increased rapidly. So much so that we will always find a person holding a device at all times. There are various companies that provide their customers with all sorts of assortment of mobile phones including earphones and headsets. Among them, one of the most famous in India is a company called Nao.
In this article, we will talk about the branding strategy of boAt and how it has established itself as one of the favorite consumer electronics brands in India with its flagship and quality products.
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“What new technology does is create new opportunities to do the job customers want to do.” -Tim O’Reilly
BoAt is an Indian audio technology company that mainly focuses on products such as wireless speakers, earphones, smartwatches, headphones and headsets. All of them are quite affordable in terms of price. boAt was founded in the year 2016 by Aman Gupta and Sameer Mehta. The main goal of the company is to provide trendy technology to people and become a part of their daily lifestyle. Currently Vivek Gambhir is the CEO of the company.
BoAt started its journey with a capital of only Rs 30 lakh, which was invested by the founders themselves. As of the 2020 report, boAt is said to sell 14,000 to 15,000 products per day and have more than 2 million customers, and Bale is attracting its customers’ attention by developing a wide range of wireless earphones and speakers. headphones. The quality and price make it more accessible to its target audience.
BoAt was the first to pioneer the creation of an Apple charging cable with anti-destruct properties. This was the time when people were suffering from damaged charger cable for no apparent reason.
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BoAt took advantage of this opportunity and upped its game by creating indestructible charging cables for Apple. So they entered the market with unique products that solve customers’ problems.
This was just the beginning and then the company started making products like headphones and earphones. It was so reliable that it could even be worn while training or exercising. These products have managed to become popular among the younger generation who practice fitness.
From the very beginning boAt has focused on young fitness enthusiasts, creating all products with their target audience in mind. The demand for non-perishable products is increasing day by day, they understood this and started developing it. Even with various advertisements, they have tried to grab the attention of their target audience.
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To promote the sustainability of the products, boAt has created ads where people can be seen wearing all those gadgets while doing intense workouts and jogging, demonstrating what the brand is trying to convey to its audience.
In the beginning, boAt focused on digital marketing and marketing through social media. It took several social media influencers to promote their brand along with the products. Apart from this, many celebrities like cricketers Rishabh Pant, Shikhar Dhawan, Virat Kohli, Shreyas Iyer were part of a group of celebrities who supported boAt.
Not only that, Bollywood stars Kiara Advani, Karthik Aryan, and singers Neha Kakkar and Diljit Dosanjh were also featured in this list. They mainly focus on athletes for the promotion of their brand.
In addition to all this, boAt collaborated with Lakme Fashion Week in 2019, promoting its products and positioning itself as a lifestyle brand rather than an electronics brand. With the development of products like smartwatches, portable speakers and other wearable gadgets, it has really turned into one.
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These collaborations with various brands loved and followed by young people are winning over its audience. Recently, boAt has partnered with Bira 91, and boAt’s products can be seen in the music videos.
The best factor and one of the reasons why the boAt brand has been so successful has been its pricing strategy. It’s neither insanely expensive nor unimaginably cheap, it’s right in the middle. BoAt’s target audience is mostly young people, so it makes sense for them to invest in it.
Furthermore, despite being cheap, boAt has paid particular attention to the quality of its products; I have not compromised at all. The current revenue of boAt for the financial year 2021 is Rs 1,511.7 crore.
6 years have passed since the birth of boAt and in a short time it has managed to hypnotize the world of electronic gadgets. It established itself as a 5
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The largest wearable device brand in the world and the No. 1 of audio earphones in India. By implementing all branding strategies and carefully choosing the target audience, boAt has achieved a huge level of success and will only get bigger and better in the future.
BoAt is an India-based consumer electronics brand that focuses on wireless headphones, earphones, earbuds, smartwatches, and portable speakers.
🔍 Insights Advanced Technology Wireless Speakers Wearables Lifestyle Brands Youth Promotion Social Media Influencer Digital Marketing Boat Growth Pricing Strategy Marketing Strategy Marketing Strategy
Great! Then, go through a full checkout for full access. Welcome back! You have successfully logged in. You have successfully signed up. Success! Your account has been fully activated, you now have access to all content. Success! Your billing information has been updated. Your billing hasn’t been updated. boAt is a leading consumer electronics brand founded by Sameer Mehta and Aman Gupta.