Marketing Strategy Ikea
Marketing Strategy Ikea – IKEA was founded in 1943 by Ingvar Kamprad, a 17-year-old carpenter. IKEA is today a famous global brand. It started with the sale of pens, wallets and jewelery to meet the needs of consumers at reasonable prices. Today, IKEA focuses mainly on ready-to-assemble furniture, kitchenware and home furnishings, guided by the same motto. Furniture… Read More »