Business Model Key Activities – The Business Model Canvas is a framework for business analysis. Swiss business theorist Alexander Osterwalder coined it in 2010. Since then, the Business Model Canvas has become one of the most popular management tools for business leaders. Osterwalder’s framework is a survey that makes it easy to assess the state of a startup… Read More »
Business Strategy Key Elements – Corporate strategy takes a portfolio approach to making strategic decisions by looking at all of a company’s businesses to determine how to create the most value. To develop strategic alliances, companies must look at how the different businesses they own fit together, how they influence each other, and how the parent company is… Read More »
Marketing Strategy Key Points – A marketing strategy refers to a business’s overall game plan for reaching potential consumers and converting them into customers of a product or service. A marketing strategy includes a company’s value proposition, core brand messaging, target customer demographics, and other high-level elements. A clear marketing strategy should revolve around the company’s value proposition,… Read More »