Marketing Strategy Background – The disruptions caused by COVID-19 have magnified the formidable task of driving strategy. I recently asked Dell CMO Allison Dew how she tackles the challenges of developing a marketing strategy. Allison Dew: The pandemic has brought many changes. But what remains constant is our business strategy and our commitment to our team members, our… Read More »
Marketing Strategy Models – Business engineering is a core discipline created by integrating different subjects into one powerful subject to become a more effective entrepreneur! Back in 2011, I enrolled for an International MBA program from a legal background. For me, an MBA is a quick way to change course. Marketing Strategy Models I want to pursue a… Read More »
Marketing Strategy For Gen Z – Gen Z (born approximately 1997-2012) is growing rapidly. However, they are entering the workforce and are quickly becoming a large and important consumer group. To engage with Gen Z, you need to think like them, and that’s exactly what we’ve been doing lately; We talk a lot with Gen Z and our… Read More »
Marketing Strategy Healthcare – Patient expectations change over time. Physicians who offer personalized medical marketing experiences have greater potential to improve customer satisfaction. The pandemic has changed healthcare marketing for clinics, hospitals and organizations. Traditional methods of healthcare advertising are being replaced by new digital technologies. The pandemic has accelerated this change. As a result, traditional ways of… Read More »
Business Strategy Journal Articles – Business Management and Strategy (BMS; ISSN: 2157-6068) is an international online journal published by the Institute. The journal publishes research articles, reviews and brief communications in all areas of business, management and strategy. The journal is published online, biannually, in June and December. The journal accepts article submissions online or by email. For… Read More »
Marketing Strategy Business Plan Example – The focus of this text is on managing the start-up and operation of small businesses, as opposed to startups. As a result, marketing strategy considerations are twofold: (1) changing or adapting existing marketing efforts, and (2) adding products or services as the business grows. In some cases, it may be appropriate and… Read More »
Marketing Strategy Ikea – IKEA was founded in 1943 by Ingvar Kamprad, a 17-year-old carpenter. IKEA is today a famous global brand. It started with the sale of pens, wallets and jewelery to meet the needs of consumers at reasonable prices. Today, IKEA focuses mainly on ready-to-assemble furniture, kitchenware and home furnishings, guided by the same motto. Furniture… Read More »
Business Strategy Department – Every company should have a strategic plan, but the number of companies that try to operate without a single plan (or at least a clear one) may surprise you. OnStrategy research shows that 86% of executive teams spend less than one hour per month discussing strategy, and 95% of ordinary employees do not understand… Read More »
Business Strategy Case Study – Business is the fundamental discipline upon which engineering is built. It combines different topics into one powerful topic to make you an effective business person! Back in 2011, I enrolled in the International MBA. Coming from a legal background, for me, an MBA was an easy way to change direction. Business Strategy Case… Read More »
Marketing Strategy Adalah – An effective marketing strategy reflects business growth, and often its survival. Meeting the needs of the target audience and pricing your products and services to help build brand loyalty, the right strategy will increase your chances of making it in the business world. A marketing strategy is a company’s long-term action plan aimed at… Read More »